ABX & Industry Marketing Manager

About the role

Join us at Zendesk, where we're on a mission to power exceptional service for every person on the planet. We're accelerating that ambition by building products rooted in AI, automation, and intelligent customer experiences, because behind every interaction lies an opportunity to make a human connection. We’re seeking a strategic, hands-on marketing leader to build the global framework and programs that help Zendesk engage priority accounts and industries—and create measurable pipeline impact.

Responsibilities

• Build and evolve Zendesk’s global account-based experience (ABX) operating model across 1:1 named-account, 1:few cohort, and scaled programs, including account selection, investment levels, planning, activation, measurement, and team readiness.
• Create repeatable playbooks, workflows, and templates that enable regional teams to activate the right account and industry motions for their markets.
• Lead paid media strategy for priority-account and cohort programs, defining target accounts, buying groups, audiences, channel mix, sequencing, frequency, investment allocation, creative needs, landing experiences, and success measures.
• Develop global industry plays and campaign kits, including industry narratives, sales plays, nurture journeys, paid-media templates, personalized web experiences, executive-engagement options, direct-mail concepts, and field enablement.
• Partner with Regional Marketing, Sales, Product Marketing, Marketing Operations, and Sales Operations to translate account and intent signals into coordinated programs and timely Sales action.
• Establish and review performance measures across target-account and contact reach, engagement, buying-group depth, high-intent activity, meetings, opportunity progression, and pipeline influence; use results and field feedback to improve and scale programs.
• Build responsible, AI-enabled workflows for ad creative and campaign execution, including audience intake, creative briefs, template use, quality checks, approvals, launch handoffs, and reporting.
• Test new audiences, creative approaches, channels, and account experiences—then share what works so teams can move faster without reinventing the wheel.

Qualifications

Basic Qualifications

• 5+ years of B2B SaaS marketing experience, including 2+ years focused on account-based marketing, industry marketing, demand generation, or paid media.
• Experience planning and activating 1:1, 1:few, or account-based paid media campaigns, including audience definition, buying-group strategy, creative, channel selection, optimization, and measurement.
• Experience using account-based advertising platforms, CRM, and marketing data or engagement-signal workflows to identify and engage priority accounts.
• Demonstrated ability to connect marketing activity to measurable outcomes such as target-account engagement, meetings, opportunity progression, pipeline influence, or revenue impact.
• Experience using AI-enabled marketing or workflow tools responsibly to improve planning, creative production