ABM Specialist

About the role

Parspec builds the AI and digital infrastructure for the construction materials supply chain, serving over 300 MEP distributors and rep agencies. Founded in 2021 and headquartered in San Mateo, California, the company has raised $31 million from deep‑tech and construction‑technology investors. As an ABM Specialist you will own the account‑based marketing engine that turns named accounts into qualified pipeline, working directly with the Head of Marketing and Sales leadership to select accounts, build touchpoints, run channels, and manage the handoff to sales at this Series A AI‑native construction‑tech firm.

Responsibilities

• Enterprise ABM: design and launch account‑based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts; build and maintain target account lists with clear selection logic, intent signals, and persona mapping; partner with Sales on lead quality, account prioritization, and air cover; manage transition of marketing‑engaged leads to Sales ensuring high‑intent prospects are prioritized.
• Account‑Based Channels: build, launch, and optimize paid channels (LinkedIn, Google) reaching target accounts; own HubSpot as system of record (lead scoring, routing, lifecycle stages, campaign attribution, data hygiene); build campaign dashboards tracking account penetration, engagement, and pipeline contribution.
• Field and Event ABM: build target account list for each industry event and drive pre‑show outreach with Sales; own post‑event lead follow‑through from engaged account to qualified opportunity; drive distribution of thought leadership through industry associations and partnerships.

Requirements

• 3‑5+ years of B2B SaaS demand generation or ABM experience, specifically within early‑stage (Series A/B) AI, enterprise software, construction tech, or similar environments.
• Proven track record of running account‑based programs that produced pipeline, able to cite precise numbers: accounts targeted, engagement rates, spend, CPL, MQL‑to‑SQL conversion, and pipeline generated.
• Working understanding of B2B buying committees and how to sequence touchpoints against different personas.
• Expert‑level “doer” who builds own campaigns on LinkedIn, Google Ads, and HubSpot without agency support.
• Hands‑on HubSpot operator: built lead scoring models, routing workflows, nurture sequences, and reporting dashboards.
• Experience running event‑driven demand: target account lists, pre‑show outreach, post‑event follow‑up to pipeline.
• Direct experience collaborating with Sales and leadership on strategy and lead handoffs.
• Bias toward shipping: moves fast, tests constantly, closes the loop on what worked.

Qualifications

• Experience with account intelligence and enrichment tooling (Clay, Demandbase, 6sense, ZoomInfo or similar).
• AI‑native proficiency: track record of using AI tools to speed up work without dropping quality.

Benefits

• Competitive salary and benefits plus learning/upskilling budgets.
• Equity in the company.
• Flexible hours and a hybrid work setup.
• Unlimited PTO.
• Opportunity to grow with a fast‑scaling company transforming a large market.
• Preferred location: San Mateo, with regular in‑office presence.