AAM Market Development Lead

Key Responsibilities

• Own the development and ongoing execution of Honda eVTOL's North America market strategy, ensuring it is continuously aligned with the evolving HM global business strategy — not developed in isolation.
• Develop a go-to-market plan, including target segments, priority markets, entry sequencing, and competitive positioning.
• Continuously refine the strategy as market conditions, regulatory developments, and HM's strategic priorities evolve — operating as both strategist and executor.
• Define and track clear KPIs for market development progress, commercial readiness, and ecosystem health across the North American region.
• Provide structured strategic input to Japan-based leadership, ensuring regional market dynamics and customer feedback are embedded in commercialization decisions.

Move Beyond Stakeholder Mapping

• Develop executive-level relationships with operators, infrastructure providers, fleet customers, mobility integrators, and regulators — with a clear focus on converting engagement into structured commitments.
• Negotiate and execute Letters of Intent (LOIs) and strategic MoUs that clearly define partner roles, responsibilities, conditions, commercial triggers, and next steps — not just expressions of general interest.
• Build a prioritized partner pipeline with defined stages, milestones, and accountability — distinguishing between near-term commercial opportunities and longer-horizon ecosystem relationships.

Translate Strategic Hypotheses into Requirements

• Translate strategic hypotheses about use cases, routes, pricing, operations, and demand into structured proof-of-concept initiatives — and generate validated insights from real market engagement.
• Design and execute POCs with prospective customers and partners — including demand validation studies, route feasibility pilots, simulation-based exercises, and structured partner trials — with clear success criteria and measurable KPIs.
• Convert validated market findings and customer insights into clear, actionable requirements that the global product and operations teams can directly use — not just reports or data.