94 US Agri Seeds for Post of Regional Sales Lead/Area Sales Lead

About the role

We are hiring for the position of Regional Sales Lead / Area Sales Lead. The role requires an Agri Graduate or Postgraduate, preferably with an MBA from a premier institute, and 8–10 years of experience in sales within the Agri-inputs industry.

Responsibilities

• Fiscal Metrics: Achieve regional volume, NRV, and profitability targets; drive gross margin improvement through NRV strategy; monitor collections and enforce DSO policy.
• Strategic Sales and Services: Lead sales budgeting, forecasting, and manpower planning; strengthen Days Sales Outstanding (DSO) and order-to-cash efficiency; ensure strong after-sales service and customer training initiatives; drive digital transformation across sales processes.
• Sales Channel Management: Identify, onboard, and manage distributors/stockists; build strong partner relationships and ensure SOP adherence.
• Marketing and Demand Generation: Provide market insights, competitor analysis, and farmer feedback; support campaigns, field activities, and farmer engagement programs; plan and execute demand generation initiatives.
• Business Growth: Identify new market opportunities and expansion areas in the region; contribute to new product ideas through field insights.
• Talent Management: Lead and develop sales teams (TSLs & SOs); drive performance, engagement, and retention; track team progress and conduct regular reviews.

Qualifications

• Agri Graduate or Postgraduate, preferably with an MBA from a premier institute.
• 8–10 years of experience in sales within the Agri-inputs industry.

Location

Hissar, Haryana