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About the Role

Pranjal Digital is seeking an experienced digital marketing professional to join our team. We are looking for someone who can help businesses grow online through structured funnel strategies, data-driven campaigns, and consistent optimization across multiple industries.

Responsibilities

• Build and optimize complete marketing funnels — from awareness to retention — using data, creative testing, and conversion-focused execution
• Execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies to rank on Google, ChatGPT, Perplexity, and all AI search engines
• Manage AI-powered PPC campaigns including Google Performance Max, Meta Advantage+, and TikTok Smart campaigns
• Implement AI funnel building with chatbot integration, personalized email sequences, AI lead scoring, and automated retargeting
• Run performance marketing campaigns across all channels with cross-channel attribution, real-time dashboards, A/B testing, and ROAS optimization
• Develop AI content strategies using topic clustering, entity-based SEO, content atomization, and AI content optimization
• Conduct CRO and analytics including funnel analysis, user behavior tracking, A/B testing frameworks, and conversion prediction
• Execute LinkedIn Sales Navigator strategies for B2B lead generation at scale
• Design growth hacking strategies including viral loop design, referral programs, community building, and rapid experimentation

Requirements

• Proven experience in digital marketing with measurable results (revenue generation, ROAS improvement, client growth)
• Deep understanding of full-funnel marketing — from traffic acquisition to retention and scaling
• Experience with AI-powered marketing tools and platforms
• Ability to work across multiple industries and adapt strategies to different markets, cultures, and consumer behaviors
• Strong data-driven decision-making skills with experience in real-time dashboards and performance tracking

Skills

• SEO, AEO, and GEO optimization
• AI-powered PPC campaign management (Google PMax, Meta Advantage+, TikTok)
• Funnel building and automation with AI
• Content strategy for both traditional and AI search engines
• CRO and analytics (heatmaps, session recordings, A/B testing)
• LinkedIn Sales Navigator for B2B lead generation
• Growth hacking and rapid experimentation
• Cross-channel attribution and ROAS optimization

Qualifications

• Experience working with clients across multiple countries and markets
• Track record of delivering 6X-7X ROAS or higher
• Experience managing significant ad spend and generating millions in revenue
• Ability to build predictable growth systems rather than running random campaigns

Benefits

• Work with a global client base across 20+ countries
• Direct access to an expert with 12+ years of hands-on experience
• Flexible and transparent pricing structure
• Fast and agile execution environment
• Same-day response communication culture
• Focus on revenue and ROI metrics rather than vanity metrics
• Direct responsibility and ownership over client accounts

Pay

• Competitive compensation based on experience and results
• Transparent pricing model with flexibility based on scope

Schedule

• Flexible working hours
• Remote work environment