26137-Manager, Digital Partnerships

About the role

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T‑Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

There are four I’s in Initiative and these represent our core values and behaviors:

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
• INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE creative media agency in the world.

Responsibilities

• Communicate with clients on marketplace intelligence, negotiation, and partnership needs, aligning with client KPIs.
• Maintain daily client contact, manage requests, and foster relationships with media partners.
• Present plan recommendations, identify new opportunities, and collaborate with internal teams.
• Act as a key liaison, mentor associates, and ensure high-quality work standards.
• Lead strategic media planning and participate in KPI and RFP development.
• Manage partner negotiations, oversee budget and billing, and maintain campaign oversight.
• Provide guidance on reports and presentations, manage Analytics and Ad Ops relationships.
• Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of MAGNA’s investment strategies.
• Explore and identify non-traditional partnership opportunities that extend beyond standard paid media environments and maximize communication across owned and earned media platforms.

Requirements

• Fundamental understanding of media tools as well as syndicated tools.
• Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies.
• Ability to delegate and oversee Associates and Negotiators’ workload.
• Experience with campaign management/ad serving technology: DoubleClick DART, Atlas DMT, Media Mind.
• Experience across a variety of media channels.
• 4+ years of experience in digital media planning.

Desired Skills and Experience

• Working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others.
• Ability to communicate concisely and clearly both orally and in writing.

Benefits

• Medical and dental coverage.
• 401(k) plans and employee stock purchase program.
• Flexible spending accounts, life insurance, and disability coverage.
• Employee discount program and paid family benefits.

Pay

$80,000.00 – $90,000.00

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.