166 % mehr weibliche Angestellte mit 5 Hacks

Overview

Blizzard Entertainment, a world-renowned game developer, faced the challenge of increasing the female workforce from 12% to 32% within its organization. Despite being a male-dominated industry at the time, diversity was recognized as a significant advantage for company culture and economic success.

Strategies

• Reevaluated recruitment methods for university hires, focusing on diversifying the search beyond traditional male-dominated fields and study groups.
• Integrated women's engagement communities into the recruitment portfolio based on feedback from current female employees about their experiences during their studies.
• Became more proactive in recommending top female candidates to relevant professors and sought out discussions with young female students at universities where former employees gave testimonials.
• Enhanced employer branding to showcase the variety and diversity of roles available at Blizzard, dispelling the misconception that the company only develops computer games.

Results

The strategy led to a significant increase in the female workforce percentage from 12% to 32%, fostering a more inclusive and diverse environment within the company.