10007 - Assistant Brand Manager Barcel Global Media Content & Culture

About The Role

Barcel Global is looking for an Associate Brand Manager – Global Media Content & Culture to help build globally relevant, culturally driven brands. In this role, you will work at the intersection of creative development, social strategy, and global marketing, helping scale content across markets while ensuring strong cultural relevance. You’ll play a key role in developing global campaigns, managing adaptations, and shaping how brands show up across regions—particularly with Gen Z and Gen Alpha audiences.

What You’ll Do

• Manage Global Adaptations
• Coordinate adaptation of global campaigns across markets
• Manage timelines, assets, and workflows to ensure efficient execution
• Partner with teams globally to ensure content is locally relevant and on-brand
• Enable Cross-Market Collaboration
• Work across global and regional teams to ensure alignment and clarity
• Support teams with content planning, execution, and feedback loops
• Drive Global Creative & Content Support development of global campaigns and content platforms
• Ensure creative work is designed to scale across diverse markets
• Translate strategy into actionable guidance for local teams
• Lead Cultural Insights & Trend Activation
• Identify and translate Gen Z / Gen Alpha trends into marketing opportunities
• Help build the organization into a leader in youth culture and social trends
• Develop and share cultural insights that inform content and strategy

Qualifications

• 1–5 years of experience in marketing, brand, social, or content strategy
• Strong understanding of social media platforms and strategy
• Comfortable managing complex projects with multiple stakeholders
• Excellent communication and collaboration skills
• Highly organized with strong attention to detail

Preferred Qualifications

• Bilingual (English/Spanish) strongly preferred
• Experience in global or multi-market environments
• Background in CPG or fast-paced consumer brands
• Passion for culture, trends, and building relevant brands