YouTube Scriptwriter

The Role

As Dragonfruit’s YouTube Copywriter, you’ll operate at the intersection of editorial storytelling and direct-response persuasion—crafting scripts that don’t just entertain, but move people to think, feel, and act. This role blends the mindset of a VSL copywriter and funnel copywriter with deep YouTube-native storytelling. You’ll write long-form and short-form scripts that function like living sales pages—built on clarity, structure, and emotional momentum—while still feeling human, credible, and editorial-first. You’ll define and execute the editorial vision across multiple creative pods, collaborating with YouTube Producers, Creative Directors, Post-Production Managers, and Editors to deliver scripts that maximize retention, conversions, and long-term audience trust.

You’ll own script development across our client roster—getting first look at raw ideas from elite athletes, world-class creators, and $100M+ founders—and transforming those ideas into high-performing videos. You’ll use direct-response frameworks, psychological storytelling, and platform-specific insights to write scripts that hook fast, sustain attention, and compound impact. This is a role for writers who understand that modern YouTube rewards response marketers and behavioral copywriters—those who know how to structure ideas around curiosity, tension, payoff, and belief change—without sacrificing substance or integrity.

What You’ll Do

• Write world-class YouTube scripts using hooks, narrative arcs, and persuasion principles optimized for retention and clarity
• Apply direct-response thinking to educational content—structuring ideas for momentum, comprehension, and action
• Translate complex ideas into compelling, watchable stories that drive trust and measurable outcomes
• Collaborate closely with editors to ensure the final cut adheres to your narrative and persuasive intent
• Ruthlessly edit for clarity, pacing, and emotional resonance—cutting anything that doesn’t serve the viewer

What You Can Expect

• An ambitious startup culture
• Lift up others—Provide clear, constructive feedback to producers, creative directors, and editors to align scripts with YouTube best practices and performance goals
• Lift up yourself—Use Dragonfruit’s culture of excellence as an incubator to sharpen your writing, persuasion skills, critical thinking, and YouTube expertise
• Be a key player in growth—Help identify blind spots in our content and service offering, and collaborate with leadership to improve systems and creative strategy

Skills & Qualifications

• Proven experience as a YouTube Scriptwriter, YouTube Copywriter, YouTube Strategist, or Producer with documented results (must provide examples of scripts that generated significant views or engagement)
• Strong background in persuasive writing, storytelling, and audience psychology, with a clear understanding of how persuasion works at scale
• Familiarity with VSL, funnel, or sales-driven copy principles—and the ability to adapt them to YouTube without sounding like an ad
• Deep fluency in YouTube culture, formats, trends, and analytics (non-gaming niches only)
• Ability to synthesize ethos, pathos, and logos into scripts that influence, educate, and entertain
• A clear communicator who can translate abstract ideas into executable creative direction

Note

Native-level English is required for this role. If you’re excited to write YouTube content that blends storytelling, strategy, and persuasion—and want to help shape the future of educational media—apply today.