Worldwide Commercial Marketing Specialist

WW BPS Marketing team is seeking an enthusiastic self-starter to support commercial performance marketing initiatives. This role focuses on shaping compelling IT Value propositions and developing impactful full-funnel marketing content that helps drive demand and create sales pipeline/MGOs within managed IT audiences. The ideal candidate will bring experience in creative and asset development, digital marketing, social media, and comms, plus an analytical skillset to apply key insights and data to better influence and optimize marketing content.

About the role

This person will work closely with marketing leads and cross-functional teams to develop, refine, and deliver high-value content for our premium AI PCs and attach ecosystem. We are looking for a self-motivated go-getter who is agile and can deliver in a dynamic and complex work environment.

Responsibilities

• Partner with marketing lead, market managers, agencies, legal, product, and alliance teams to create and contribute to performance marketing initiatives (concept to delivery) across different channels including digital, social, email, etc.
• Deliver marketing communications strategies, policies, standards, and direction across the assigned business area.
• Support end-to-end asset creation for AI PC and attach, with insights-led value propositions and business cases that directly tie into business goals, objectives, and brand guidelines.
• Define, write, and test narratives ensuring consistent execution across the mix.
• Use audience and product insights, data, and personas to develop creative briefs that will elevate the overall quality of marketing content.
• Carry out close collaboration with business and regional marketing partners to align assets, maintain accuracy, approvals, and ensure consistent messaging for timely execution.
• Independently lead select workstreams such as playbook development, 4P integration, comms framework, HP.com landing page updates, measurement/market research, legal and claim approvals, reseller/channel enablement, etc.
• Reconcile market needs/preferences/desired platforms to ensure consistency across channels/journey: owned, earned, paid.

Requirements

• Bachelor’s degree preferred.
• 2-4 years of relevant work experience in a related field; technology industry experience a plus.
• Strong project management capabilities across complex multi-stakeholder environments.
• Experience in content marketing, social marketing, data-led planning, digital marketing, and experiential marketing.
• Ability to analyze data and convert insights into marketing decisions and measurable impact.

Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Pay

The pay range for this role is $83,000 to $127,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long-term/short-term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including:
  • 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave

US benefits overview: https://hpbenefits.ce.alight.com/

Schedule

Full time. No shift premium (United States of America).