Workshop Sales Representative - Los Angeles Area

About the role

The Workshop Sales Representative serves as the single point of contact for workshops, offering the entire Bosch Mobility Aftermarket (MA) product portfolio. Key responsibilities include increasing workshop loyalty, driving parts pull, promoting diagnostic equipment and services, and implementing workshop concepts and training programs.

Responsibilities

• Increase participation in the eXtra loyalty program and ensure regular follow-up.
• Promote Workshop Order Manager (WOM) and manage country-specific rollouts.
• Acquire workshops for concept modules and ensure ongoing support and maintenance.
• Ensure participation in training programs and gather feedback for development.
• Pursue sales of Hotline Services, Remote Diagnostics, Vehicle Health Checks (VHC), and Vehicle Check Apps (VCA).
• Generate leads for direct sales of workshop equipment and ESI diagnostic tools.
• Generate leads for Bosch Car Service (BCS) through promoting basic value proposition services and consultation on full-service concept requirements and follow up on them.
• Promote available equipment and diagnostic campaigns.
• Drive cross-selling with Workshop Test Equipment (WTE).
• Conduct regular follow-ups on workshop equipment and diagnostics usage.

Requirements

• Comprehensive understanding of Bosch’s MA portfolio, including parts, diagnostics, services, and equipment.
• Ability to explain and sell the value proposition of workshop concepts and technical tools.
• Consultative sales skills to identify customer needs and propose tailored solutions.
• Strong presentation, negotiation, and relationship-building skills.
• Ability to engage with various stakeholders (e.g., workshop managers, technical staff).
• Ability to offer workshops practical support, advice, and training guidance.
• Proficiency with Bosch systems (e.g., C4C, PBI apps, myBCS) and digital rollout tools.
• Ability to promote digital tools to workshops and ensure data quality in CRM systems.

Qualifications

• 3-5 years of proven sales experience, preferably in the automotive aftermarket.
• Technical understanding of diagnostic and workshop equipment.
• Experience with workshop business models is a plus.
• Fluency in local language; English is an advantage.
• Valid driver’s license; willingness to travel extensively within the assigned territory.

Benefits

Bosch offers a comprehensive benefits package that includes health, dental, and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement & Bosch Defined Contribution plan with an attractive employer match; wellness programs; life insurance; short and long term disability insurance; paid time off; parental leave, adoption assistance; and reimbursement of education expenses. Learn more about our full benefits offerings by visiting: https://www.myboschbenefits.com/public/welcome.