Winter 2027 Co-op - Social Media, North American Coffee
About the role
Winter 2027 Co-op - Social Media, North American Coffee If your camera roll is full of screenshots of trends, you’ve ever sent a TikTok to a friend with “we need to do this,” or you can explain why a piece of content works before the comments even load…keep reading. We’re looking for a Social Media Co-op to join our North American Coffee Marketing team and help bring some of our most-loved coffee brands to life on social. This isn’t a “sit on the sidelines and observe” kind of co-op. You’ll be part of the team creating, posting, trend-spotting, brainstorming and helping us figure out how brands can show up in culture in ways people actually want to engage with. You’ll work across brands including Keurig®, Green Mountain Coffee Roasters®, The Original Donut Shop®, McCafé® at Home and Keurig Coffee Collective®, with opportunities to support other brands and partnerships across our coffee portfolio. In short: you’ll help us make coffee brands worth following.
Responsibilities
- Create content people actually want to engage with. Help concept, shoot and create social-first content for TikTok, Instagram, Facebook and YouTube Shorts - from quick-turn trends to planned brand moments.
- Be chronically online - professionally. Keep a pulse on what’s happening across social, internet culture, creators and emerging platform behaviors. Bring us the trends worth jumping on and know which ones we should probably leave alone.
- Turn trends into brand ideas. Spot an opportunity and help answer