Wharton Center Social Media Coordinator / Communications Coordinator

Primary Responsibilities

• Create and implement social media content calendars across various platforms.
• Create engaging and relevant content, including posts, images, videos, and stories.
• Monitor social media channels for comments, messages, and mentions.
• Respond to inquiries and engage with followers in a timely and professional manner.
• Collaborate with the marketing team to develop and execute social media campaigns, promotions, and contests.
• Analyze social media metrics and insights to track performance and optimize strategies.

Minimum Requirements

• Knowledge equivalent to a four-year college degree in Journalism, Communications, or Public Relations.
• Up to six months of related and progressively more responsible work experience in public and media relations, marketing, advertising, and creative services.
• One to three years of related and progressively more responsible work experience in journalism, broadcasting, and print media.
• Experience managing content for social media channels.
• Knowledge of Adobe Creative Suite, Microsoft 365, and project management tools.
• Ability to work on multiple projects simultaneously.
• Willingness to work standard and non-standard schedules, including nights and weekends.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Creative thinking and storytelling ability.
• Basic knowledge of analytics tools.
• Experience with graphic design, photography, or video editing is a plus.
• Passion for social media and staying current with trends.
• Interest in the performing arts.

Desired Qualifications

• Graphic design, word processing, desktop publishing, web design, presentation, spreadsheet, and database software proficiency.
• Experience with Adobe Creative Suite, Microsoft 365, and project management tools.
• Ability to work independently and collaboratively in a fast-paced environment.
• Basic knowledge of analytics tools such as Status Brew, Google Analytics, or social media analytics platforms.
• Experience with graphic design, photography, or video editing.