West Coast Territory Manager – Pressure Sensitve Labels

About the role

The West Coast Territory Manager will be part of the GLM (Graphic and Label Materials) business unit and will be responsible for protecting existing accounts and developing new business across a multi-state region, acting as a trusted advisor to customers and partners.

Responsibilities

• Manage a multi-state territory on the West Coast, ensuring account retention and expansion through hunting + farming.
• Develop a strategic plan to recover lost customers and penetrate new segments (converters, printers, packaging).
• Operate with autonomy, while collaborating with internal teams (Customer Service, Technical Service) to ensure quality and availability.
• Represent Beontag at industry events (e.g., TLMI) and strengthen networking.
• Participate in warm introductions with key accounts to preserve business memory.
• Contribute to implementing best practices (SOPs) and technical support in the region, including setting min/max inventory and sales processes.
• Report sales metrics and pipeline activity via CRM tools.
• Support marketing initiatives to boost visibility and attract talent/customers.

Qualifications

• Basic Qualifications (Non-negotiables):
  • Knowledge of the Pressure-Sensitive (PSA) market (awareness and application).
  • Proven experience managing a multi-state region.
  • Willingness to travel frequently (50%-70%).
• Preferred Qualifications (Nice to have):
  • Bachelor’s degree;
  • Minimum of 5+ years of sales or business development experience in packaging, printing, or labeling industry.
  • Strong technical knowledge of label converting processes, coatings, and adhesive applications.
  • Excellent communication, negotiation, and presentation skills.
  • Strong organizational and project management abilities.
  • Familiarity with sales systems (e.g., Sandler) is a plus.
  • Proficiency with CRM software and Microsoft Office Suite.