Website Growth & Content Manager

Responsibilities

• Owning the strategy, roadmap and continuous improvement of the Qashio website.
• Auditing and improving website structure, messaging, navigation, customer journeys, calls to action and conversion points.
• Hands-on writing, building and launching high-performing website pages and landing pages through the CMS.
• Developing clear product, industry, use-case and audience pages that communicate Qashio’s value and differentiate the brand.
• Using analytics, user behavior and CRM data to improve website conversion into qualified demos, SQLs and opportunities.
• Working with designers and developers to deliver a highly polished, fast and consistent digital experience.
• Leading website SEO, internal linking, content architecture and visibility across traditional and AI-powered search.
• Safeguarding wider content creation and distribution to align with relevant website journeys and commercial objectives.
• Using website and content performance insights to inform future advertising, campaigns, messaging and content production.
• Continuously benchmarking the website against leading global B2B technology and fintech brands.

Qualifications and Experience

• 3-4 years of experience in website growth, digital experience, conversion optimization, website content or a related role.
• Proven experience building or significantly improving high-converting B2B, SaaS, technology or fintech websites.
• Strong portfolio showing websites and landing pages personally structured, written, built or optimized.
• Hands-on experience with CMS platforms such as Webflow, HubSpot CMS or WordPress.
• Strong conversion copywriting, website UX and information architecture skills.
• Experience with conversion-rate optimization, website analytics, testing and customer-journey improvement.
• Strong understanding of SEO, AI search, content architecture and digital authority building.
• Basic working knowledge of HTML, CSS, tracking, metadata and technical website requirements.
• Experience managing designers, developers and external website resources.
• Excellent written and spoken English.
• Experience in fintech, financial services or B2B technology would be an advantage.