​Website Experience and CRO Manager - US Remote

Website experience and performance

• Own performance, usability, and consistency across campaigns, landing pages, forms, and conversion paths.
• Build, maintain, and optimize pages; translate briefs and wireframes into responsive, accessible, high-performing experiences.
• Manage CMS infrastructure, component libraries, and site governance.
• Continuously improve site speed, schema, crawlability, and site health.
• Report out to the marketing team and stakeholders the performance of the site, trends, testing roadmap and results from tests.

Conversion rate optimization

• Run a disciplined experimentation program across landing pages, forms, CTAs, and flows.
• Design and execute A/B and multivariate tests; turn behavior and performance data into prioritized changes.
• Improve conversion across the buyer journey, from first visit through sales handoff, in partnership with Performance and Revenue Operations.

Discoverability across search and AI

• Optimize structure, metadata, and content hierarchy for traditional search and AI-driven discovery.
• Partner with content and product marketing so pages are structured for clarity, semantic relevance, and machine-readability.

Site-side analytics and instrumentation

• Own tracking, tagging, and instrumentation on the web properties so conversion data is trustworthy.
• Monitor site performance, surface trends and issues early, and report what’s working.

Key Performance Indicators

• Site conversion rate. Visit-to-lead and lead-to-Demo-Requested, improving against baseline.
• Technical health. Core Web Vitals, page speed, and accessibility scores at or above target.
• Experiment throughput and win rate. Number of tests shipped per quarter and the lift captured from winners.
• Schem coverage, indexation health, and AI-assistant citation rate on priority pages.
• Friction reduction. Form abandonment and path drop-off, trending down.