Website Designer (Contract)

About the role

Willow Wealth is seeking a talented and conversion-focused Website Designer to join their team on a contract basis for an ongoing website redesign project. This project involves both content and visuals across the site, and you'll be instrumental in bringing the updated vision to life.

Responsibilities

• Translate marketing strategy, including page goals, site architecture, and brand direction, into polished, high-performing web pages and marketing landing pages.
• Design website pages and marketing landing pages from brief to final Figma handoff and development support, incorporating goals and strategy provided by the marketing team.
• Take inputs including overall website goals, individual page objectives, sitemaps, and conversion strategy and translate them into clear, effective visual designs.
• Design fully responsive layouts across desktop, tablet, and mobile breakpoints.
• Work within the existing Figma component library, extending and reusing components to maintain visual consistency and minimize engineering effort.
• Use advanced Figma features such as components and variants to produce developer-ready, well-organized files.
• Collaborate with the Product Manager to manage workload, prioritize pages, and meet project deadlines.
• Present work to and incorporate feedback from the Creative Designer to achieve visual sign-off.
• Design with conversion in mind, applying best practices for layout, hierarchy, CTAs, and user flow across site pages and landing pages.
• Self-manage workload and timelines with minimal oversight, communicating proactively when priorities shift or blockers arise.
• Participate in design reviews and iterate quickly based on feedback from marketing, creative, product, and engineering stakeholders.

Qualifications

• 5+ years of experience designing websites and marketing landing pages, with a portfolio that reflects senior-level craft and strategic thinking.
• Demonstrated ability to self-manage in a fast-paced, cross-functional environment, and to operate independently and navigate corporate stakeholder dynamics with professionalism.
• A strong portfolio showing web and landing page design work, ideally with evidence of conversion performance, A/B testing, or measurable outcomes.
• Experience working within and contributing to design systems or component libraries.
• Prior experience collaborating across creative, marketing, and product teams.
• Advanced Figma skills including components, variants, and structured file organization.
• Strong command of responsive design, with the ability to design across desktop, tablet, and mobile breakpoints without sacrificing quality or consistency.
• Proven ability to design for conversion, designing landing pages, CTAs, user flows, and visual hierarchy that drives action.
• Strong visual design sensibility (i.e. typography, spacing, color, and layout) within defined brand constraints.
• Comfortable working from a brief and collaborating with non-designers to extract what's needed.
• Clear and confident communicator who can present and defend design decisions to a range of stakeholders, from creative leads to business owners.

Preferred Qualifications

• Familiarity with WordPress, particularly for teams managing an existing blog or content infrastructure.
• Experience working within or alongside financial services companies, fintech products, or similarly regulated and detail-oriented industries.
• Experience with copywriting.
• Experience at a mid-stage startup.

Pay

The pay range for this engagement is USD 100-150 per hour commensurate with experience, qualifications, and location.