Website Channel Manager

What will the employee do in this role?

• Responsible for leading and implementing the strategic roadmap for the corporate website, ensuring alignment with organizational objectives, marketing priorities and regulatory standards.
• Oversee the content governance process for the corporate website, ensuring content remains accurate, current, compliant and aligned with brand standards.
• Manage the organization's content management system (CMS), including user permissions, workflow processes, publishing standards and platform best practices.
• Cook up website content updates across multiple stakeholders, departments and business units while maintaining quality and consistency.
• Define and maintain website governance standards, content lifecycle processes and editorial calendars to support ongoing website management.
• Partner closely with campaigns, brand reputation, content, graphics, compliance, product, technology, field marketing and subject matter experts (SMEs) to ensure strategic alignment and execution.
• Monitor website performance, user behavior, engagement metrics and conversion rates utilizing web analytics platforms to identify opportunities for optimization.
• Provide actionable insights and strategic recommendations through regular reporting on website performance, traffic trends, lead generation and customer experience metrics.
• Define performance indicators and success metrics for website content, user engagement and conversion optimization initiatives.
• Support search engine optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and other AI-driven search visibility initiatives, including content optimization, structured data recommendations, technical SEO guidance, site architecture improvements, AI readability, search performance analysis and optimization for emerging answer-based and generative search experiences.
• Partner with technology teams and external vendors to evaluate, prioritize and implement website enhancements, new functionality, integrations and platform updates.
• Manage relationships with external website agencies, development partners, consultants and vendors, ensuring deliverables are completed on time, within scope and aligned with business objectives.
• Partner with UX, IT and compliance to conduct regular audits of website content, functionality, usability, SEO/AI performance, accessibility compliance and user experience to identify opportunities for improvement.
• Collaborate across stakeholders to support campaign landing pages, lead generation initiatives, personalization efforts and conversion rate optimization strategies.
• Ensure website experiences are optimized across desktop, mobile and tablet devices while adhering to accessibility standards and best practices.
• Monitor industry trends, competitive activity, emerging technologies and digital experience best practices to recommend innovative solutions and enhancements.
• Support website-related project planning, budgeting, prioritization and stakeholder communications.
• Maintain documentation, workflows, governance policies and operational procedures related to website management and content publishing.

Skills & Qualifications

• Demonstrated ability to develop and execute website strategies that support business objectives.
• Strong understanding of website governance, content management, SEO, user experience, accessibility and conversion optimization.
• Experience managing enterprise CMS platforms, digital publishing workflows and website optimization initiatives.
• Expertise in website analytics, performance reporting and translating data into actionable recommendations.
• Strong project management, organizational and prioritization skills with the ability to manage multiple initiatives simultaneously.
• Excellent written, verbal and stakeholder communication skills.
• Ability to collaborate effectively with cross-functional teams, technical partners and external vendors.
• Strong judgment, attention to detail and ability to ensure accurate, compliant and brand-consistent digital experiences.
• Experience presenting performance results, insights and recommendations to leadership.
• Proficiency with website analytics, CMS, SEO and digital optimization tools.
• Results-driven, innovative and adaptable, with a commitment to continuous improvement; staying current on digital marketing trends and emerging technologies.
• Ability to build strong working relationships across all levels of the organization.
• Organized, creative, energetic and committed to helping the team succeed.