eCommerce Channel Manager

Key Responsibilities

• Build eCommerce dashboards covering traffic, conversion, ranking, share of shelf and content compliance.
• Translate insights into recommended actions for National Account Managers and leadership.
• Create reporting frameworks and maintain weekly/monthly performance readouts.
• Own Division SEO/GEO/AEO and keyword strategy across all eCommerce retailers.
• Conduct regular digital shelf audits and ensure Product Detail Page (PDP) compliance with Center of Excellence (CoE) content guidelines.
• Maintain variation structures, taxonomy alignment and product discoverability improvements.
• Lead item onboarding readiness checks, content accuracy audits and content correction workflows across retailers.
• Partner with Creative/Brand teams to improve PDP imagery, copy and A+.
• Facilitate A/B test planning, execution and learnings share-outs.
• Drive adoption of AI-powered content tooling, image optimization technologies and SEO/GEO/AEO automation.
• Improve speed-to-market via workload simplification and automation.
• Partner with National Account Managers to support retailer readiness for promos, assortment launches and SEO/GEO/AEO improvements.
• Cook up coordination with agencies and external partners to ensure content accuracy and performance.

Qualifications

• Bachelor’s degree required.
• 4–7 years in eCommerce analytics, digital shelf management, SEO/GEO/AEO, or marketplace content operations.
• 3-4 years in PIM/DAM management and content syndication tools.
• Strong analytical capability; advanced Excel/BI skillset.
• Experience with A/B testing, PDP optimization and SEO/GEO/AEO fundamentals.
• Ability to manage multiple retailers simultaneously.
• Strong ability in key decision making and influencing skills.
• Strong communication skills including professional presentation skills.
• Collaborative team player and leader.
• Able to work within a matrix environment and across all levels of the organization.
• Strong training and presentation skills.
• Able to work under pressure and in deadline environment.
• Must be able to work independently and obtain results with minimal supervision while influencing across all levels of the organization.

Compensation Information

Base salary range for this position is $90,000-$120,000. This position is also eligible to participate in the bonus annual incentive program. Please note that this salary information serves as a general guideline. Company considers various factors when extending an offer including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations.