Web Program Specialist

About the role

Tarleton State University, a distinguished Doctoral National Comprehensive University, invites applications for the position of Web Program Specialist in the Department of University Web Services.

Join us in advancing knowledge and transforming lives—on campus and beyond.

Responsibilities

• Manages and refines the web project intake process.
  • Uses the 4P systems model (People, Product (i.e. web pages), Platform (i.e. WordPress or other), and Process) to ensure consistency, quality, and timeliness on web update deliverables (e.g. site launches, site refreshes, content updates, degree launches).
  • Reports on project statuses regularly and adjusts priorities as needed.
  • Holds post-mortem project recap discussions as needed to ensure continuous improvement in stakeholder engagement.
  • Works with executive director of web ops and other MarCom leadership to improve overall marketing operations processes.
  • Maintains website in accordance with marketing and branding program: site design, layout, content, navigation and overall web experience.
  • Manages the webmaster@tarleton.edu inbox adhering to SLAs and ensures the appropriate level of priority is given to all requests.
  • Collaborates with Performance Marketing Manager to ensure website is best optimized for paid marketing campaigns.
  • Works with outside vendors as needed on projects when additional web design, web development, and content creation resources may be needed.
• Meets with university stakeholders to collect requirements for website updates, site launches/refreshes, program changes, degree launches, and/or other digital initiatives.
  • Drives project management of stakeholder digital initiatives from project discovery through stakeholder review and launch.
  • Aids in any Tarleton State web presentations that may be used internally or externally.
  • Consults, trains, coordinates, and mentors university content coordinators/editors on marketing strategies and best practices.
• Ensures adherence to web content style guidelines, branding guidelines, accessibility and copyright laws, policies, and procedures.
  • Owns process and execution of accessibility audits for public website.
  • Maintains accessibility standard operating procedure and participates in executing the tasks assigned to Web Operations.
  • Monitors and reports on our accessibility scores, putting a plan in place for continuous improvement.
  • Coordinates responses to Office of Civil Rights (OCR) requests related to accessibility.
  • Helps triage accessibility issues received through our website, working with digital accessibility officers to build and/or help communicate new solutions that improve usability for everyone.
• Coordinates student worker hiring process (job posting, interview scheduling, orientation dates).
  • Responsible for onboarding student workers (space assignment, equipment, 30-60-90 plan).
  • Manages the work assignments, priorities, and oversees training of any student workers.
  • Maintains student worker calendar and time off reporting.
• Builds and maintains library of standard operating procedures (SOPs); maintains knowledge base.
  • Develops training materials and job aides on marketing, web strategy, use of digital tools, and general professional development for internal stakeholders.

Qualifications

• Bachelor's degree in applicable field or equivalent combination of education and experience.
• Three years of related experience.
• Experience creating and managing web content using a content management system (CMS) such as Wordpress, Drupal, Cascade CMS, or similar.

Preferred Knowledge, Skills And Abilities

• Online higher education experience preferred.
• Experience driving results through teams in highly matrixed organizations.
• Decisive, agile, strategic-thinking program manager with strong emotional intelligence.
• Solid understanding of digital marketing and the intersection with traditional marketing tactics (out-of-home, print, etc.).
• Excellent MS Office skills with special emphasis on Excel and PowerPoint.
• Excellent Project Management skills (Asana or equivalent).
• Familiarity with accessibility guidelines (WCAG 2.1 AA) and audit tools/plugins (e.g. Siteimprove, WAVE, Lighthouse).
• Strong problem-solving capabilities.

Other Requirements

• Position must be onsite due to responsibilities in supervising intern workers.
• Must be eligible to work in the US.
• Open to candidates outside of DFW willing to relocate at their own expense.
• Work hours: Mon-Fri 8:00am-5:00pm or as work requirements indicate.
• This position may require work beyond normal business hours, weekends, and holidays.
• Some travel may be required.

Pay

Salary: Commensurate with experience

Salary Range: The target base annual salary range is $49,000 up to $53,900 and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position.

Benefits

We are proud to offer a comprehensive benefits package for full-time and qualifying part-time employees. Our Careers Page offers an overview of the great benefits we offer; for detailed information visit our Benefits Information page.