Web Marketing Specialist
Job Description
Implements the strategic vision for the system's web ecosystem. Contributes to web best practices and ensures the website performance is optimal. Collaborates to support implementation, analysis, and optimization of website pages and digital assets. Delivers optimal website design, functionality, and search engine optimization using reports and input from design, content, copy and analytics teams. Conducts analysis, website audits, competitive assessments, browser compliance, mobile responsiveness, and user testing. Reviews and leverages automated scripts and crawlers to maintain the freshness, integrity, and quality of the website and digital assets. Collaborates with website staff, cross-functional teams, and partners/vendors to maintain alignment of website content and assets. Communicates the status of website updates daily. Coordinates documentation, education, and enforcement of website management and compliance processes and standards. Ensures compliance on image and content credit and use rights for all corporate websites and landing pages. Recommends updates to content and page modifications to increase website traffic and ensure the website ranks and converts. Adheres to project management timelines for website projects.
Education & Experience
- [Required] 1+ years of experience relating to web content management systems and projects management.
- [Preferred] Experience with utilizing CMS system(s).
Physical Requirements
View physical requirements here
Pay
$49,718.59 - $92,468.74
Background Screening
Certain positions are subject to Florida Level 2 background screening, including fingerprinting, as required by state law. Applicants may review general information about Florida’s background screening requirements at the Florida Care Provider Background Screening Clearinghouse: here.
Equal Opportunity Employer
This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.