Web Marketing Manager

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Maintain and oversee the organization’s primary website to ensure functionality, reliability, and consistent user experience.
• Manage website updates, system maintenance, platform upgrades, and troubleshooting activities.
• Cook with internal teams and external vendors to resolve technical issues and support ongoing platform improvements.
• Serve as the primary administrator for the organization's content management system, ensuring website content remains current, accurate, and aligned with organizational priorities.
• Partner with developers and external vendors to support ongoing platform enhancements while independently managing routine website administration.

WEBSITE CONTENT MANAGEMENT & GOVERNANCE

• Coordinate publishing, updating, and formatting of website content across departments.
• Maintain consistency with established web standards, accessibility requirements, and organizational messaging guidelines.
• Support cross-department workflows to ensure content is accurate, timely, and strategically aligned.
• Oversee organization and maintenance of web pages, landing pages, microsites, and digital publications.
• Implement security measures, updates, and contingency plans including website backups.
• Manage day-to-day website content publishing through the organization's CMS, ensuring timely updates across marketing, education, membership, conferences, and organizational communications.
• Maintain website taxonomy, page structure, metadata, and content organization to support searchability and user experience.

DIGITAL SYSTEM INTEGRATION & DATA MANAGEMENT

• Manage integrations between website platforms and organizational systems including CRM/AMS, analytics platforms, event systems, and email marketing tools.
• Ensure accurate data flow and proper functionality across connected digital systems.
• Collaborate with internal teams to support new digital initiatives, platform enhancements, and integration improvements.
• Collaborate with Marketing Operations to support seamless integrations between the CMS, CRM/AMS, marketing automation platform, analytics tools, and event registration systems.

WEBSITE ANALYTICS & PERFORMANCE OPTIMIZATION

• Monitor website performance using Google Analytics (GA4) and other reporting platforms.
• Analyze user behavior, engagement trends, conversion metrics, and content performance to identify opportunities for continuous improvement.
• Develop dashboards and recurring reports that translate website analytics into actionable business recommendations.
• Publish content and maintain website taxonomy, page structure, metadata, and content organization to support searchability and user experience.
• Partner with Marketing leadership to optimize digital engagement through ongoing testing and performance analysis.
• Utilize data to improve navigation, content strategy, website usability, and user experience.

ACCESSIBILITY & USER EXPERIENCE

• Maintain compliance with website accessibility standards including WCAG guidelines.
• Evaluate user behavior and feedback to improve site usability and digital accessibility.
• Ensure the website supports a clear, inclusive, and accessible digital experience for diverse audiences.
• Collaborate with content owners to ensure digital content follows accessibility, usability, and SEO best practices.

DIGITAL PROJECT COORDINATION

• Support development and implementation of new web features, microsites, and digital initiatives.
• Collaborate with Marketing, Education, Editorial, and IT teams to ensure successful execution of digital projects.
• Cook with timelines, testing, and deployment for new web functionality and improvements.