Web & Graphic Designer

Key Responsibilities

• Improve digital visibility through SEO best practices, keyword optimization, website enhancements, and content strategy
• Monitor website and digital marketing analytics, identifying opportunities to improve traffic, engagement, lead generation, and campaign performance
• Maintain, update, and optimize company websites to ensure accurate content, strong user experience, and alignment with branding and business objectives
• Develop and manage digital content across all company platforms, including websites, email marketing, social media, internal communications, and other digital channels
• Create and produce marketing materials that support sales, customer service, human resources, and company initiatives, including brochures, advertisements, product literature, presentations, trade show materials, signage, and digital graphics
• Support digital marketing initiatives including email campaigns, social media content, paid advertising, and other online marketing efforts
• Research emerging marketing trends, design tools, AI technologies, and digital marketing strategies, recommending new ideas to improve marketing effectiveness
• Cook up with internal stakeholders and external vendors to ensure marketing projects are completed accurately, on schedule, and within brand standards
• Prepare marketing reports and communicate campaign performance, insights, and recommendations to management
• Serve as a creative resource for the organization, supporting a wide variety of marketing, branding, communications, and design needs across all departments
• Help maintain and strengthen a consistent company brand across all digitals, print, and customer-facing communications

Qualifications

• Experience managing websites using WordPress or similar content management systems
• Working knowledge of SEO principles, keyword research, on page optimization, and website best practices
• Experience with Google Analytics, Google Search Console, or similar reporting tools is a plus
• Strong graphic design skills with a portfolio demonstrating both print and digital work
• Knowledge of digital file formats, production requirements, and design best practices
• Experience creating and managing digital advertising campaigns on Google, Facebook, and LinkedIn
• Proficiency with Adobe Creative Suite and Microsoft Office
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple priorities and meet deadlines
• Exceptional attention to detail

Benefits

• Competitive pay with overtime opportunities
• Generous profit-based bonuses
• Health, Dental and Vision Insurance
• 401k with match
• PTO and paid holidays
• Tenure awards and company sponsored trips