Web Director
Position Overview
Scalamandré is seeking a strategic, innovative, and highly organized Web Director to lead the vision, development, and performance of our digital platforms, including Scalamandré.com and RedbyScalamandre.com. This leadership role will oversee all aspects of website strategy, user experience, content execution, digital asset management, and web development, ensuring our online presence supports both our trade (B2B) and consumer (D2C) businesses.
Job Responsibilities
Execute and manage the digital roadmap, website enhancements, and performance initiatives for Scalamandré.com and RedbyScalamandre.com in partnership with the Marketing Director and Senior VP of Business Operations.
Develop and execute a long-term roadmap that enhances the customer experience and supports business growth across both B2C and B2B channels.
Identify emerging technologies, industry trends, and best practices to ensure Scalamandré remains a leader in digital innovation.
Champion new functionality, tools, and digital experiences that improve engagement, lead generation, conversion, and customer satisfaction.
Establish KPIs and success metrics for digital performance and continually optimize against them.
Develop digital growth strategies that support customer acquisition, including affiliate marketing, influencer partnerships, and emerging e-commerce channels.
Lead and manage all website development initiatives, including enhancements, integrations, functionality improvements, and maintenance.
Oversee external development partners and internal resources, ensuring projects are delivered on time and within scope.
Translate business needs into technical requirements and actionable development plans.
Manage project prioritization, testing, implementation, and quality assurance.
Ensure website stability, security, scalability, and performance.
Identify opportunities to improve operational efficiency and streamline digital processes.
Oversee Scalamandré's in-house product photography team, setting priorities and managing schedules to ensure timely creation of high-quality product imagery for Scalamandré.com and RedbyScalamandre.com.
Partner with the Marketing Director to develop photography strategies that strengthen brand storytelling and enhance the digital customer experience.
Ensure all photography and digital assets reflect the luxury positioning of the brand and are optimized for web performance.
Oversee the organization, maintenance, and accessibility of digital asset libraries.
Develop processes that improve asset management, production efficiency, and content quality.
Own the end-to-end customer journey across both websites.
Continuously evaluate user behavior and website performance to identify opportunities for improvement.
Optimize navigation, search functionality, product discovery, lead generation, and conversion paths.
Collaborate with marketing and sales teams to maximize online engagement and revenue opportunities.
Advocate for a customer-first approach to website design and functionality.
Oversee website content strategy and execution, including product launches, collection pages, landing pages, promotional campaigns, and site merchandising.
Ensure all product information, imagery, and content are accurate, compelling, and aligned with brand standards.
Partner with Marketing to support seasonal campaigns, collection launches, partnerships, and brand storytelling initiatives.
Develop strategies to improve product discovery and engagement through thoughtful merchandising and content presentation.
Monitor website performance across key metrics including traffic, engagement, lead generation, conversion, and sales.
Analyze data to identify opportunities for optimization and growth.
Develop regular reporting and present insights and recommendations to leadership.
Oversee SEO initiatives and collaborate on strategies to improve organic visibility and search performance.
Partner with Marketing, Sales, Product Development, Operations, and Leadership teams.
Serve as the company's subject matter expert on digital platforms, user experience, and website performance.
Foster collaboration between creative, technical, and business stakeholders.
Ensure all digital initiatives align with broader company goals and priorities.
Qualifications
Bachelor's degree in Marketing, Business, Digital Media, Information Systems, or a related field.
7+ years of experience leading website strategy, digital platforms, e-commerce, or digital marketing initiatives.
Proven experience managing web development teams, agencies, or technology partners.
Experience overseeing creative production, photography teams, or digital asset management.
Strong understanding of both B2B and D2C business models.
Demonstrated success leading complex digital projects and driving measurable business results.
Strong understanding of website development, CMS platforms, e-commerce systems, and digital integrations.
Experience with analytics platforms, SEO, UX/UI best practices, and conversion rate optimization.
Familiarity with digital asset management systems and content workflows.
Ability to communicate effectively with both technical and non-technical stakeholders.
Desired Attributes
Strategic, innovative, and highly proactive.
Strong leadership and team management skills.
Exceptionally organized with outstanding attention to detail.
Analytical and data-driven, with a passion for continuous improvement.
Passion for luxury brands, interior design, home furnishings, and visual storytelling.