Web & Digital Marketing Manager

Job Overview

We are currently looking for a Web & Digital Marketing Manager to join our team in Holland, MI.

Essential Functions

• Own website experience, including content updates, landing pages, and product merchandising to support campaigns and sales.
• Lead digital marketing and demand generation strategy to drive high-quality lead generation, pipeline growth, engagement, and revenue aligned to business objectives.
• Plan and execute integrated campaigns across web, email, and paid and owned channels, ensuring alignment with go-to-market priorities for Architectural Solutions.
• Develop and optimize marketing automation, email programs, and lead nurturing aligned with CRM processes and sales handoff.
• Monitor and report on KPIs (traffic, engagement, leads, conversion, pipeline) and drive data-based optimization.
• Cook up cross-functional execution across Sales, Product, Corporate Digital, and external partners to ensure delivery.
• Lead digital initiatives end-to-end, managing timelines, priorities, and dependencies across multiple workstreams.
• Ensure compliance with brand, platform, and data standards while identifying opportunities to improve performance and scale.

Required Qualifications

• Bachelor's in marketing, digital marketing, marketing communications, business administration, or similar field of study.
• 7 years experience in digital marketing and demand generation in B2B environments with Bachelor’s Degree (5 years related experience with Master’s Degree).
• Hands-on experience executing integrated digital marketing campaigns across web, email, and marketing automation platforms, including campaign orchestration, lead nurturing, and conversion optimization, required.
• Must be able to perform all essential job functions with/without accommodation.
• Uses office automation, communication, software, and tools used in Haworth office environment.
• Performs other duties within scope as assigned.

Preferred Qualifications

• Experience in capital goods, manufacturing, commercial interiors, or other B2B industries.
• Experience working in a matrixed environment and collaborating across functions.
• Experience using Google analytics to improve website and digital marketing performance.
• Experience with website and eCommerce platforms, including Shopify.
• Experience with marketing automation and CRM tools, including HubSpot and/or Listrak.
• Proficiency in Adobe Creative Suite, including InDesign.
• Exposure in leveraging AI tools to improve efficiency and drive innovation.

About the Role

Discover more here!

Company Information

Headquartered in Holland Michigan, Haworth is a family-owned global powerhouse at the forefront of innovation and sustainable design in the workspace interiors industry. Here, you'll have access to state-of-the-art resources, collaborate with cross-functional teams of passionate innovators, and experience a blend of global reach with personal growth opportunities. Whether you're developing new manufacturing processes, implementing smart factory solutions, or designing tomorrow's workspace solutions, you'll be empowered to make a lasting impact while growing your career. We believe in the power of collaboration and strive to create a culture where everyone feels valued, respected, and empowered to make a difference. Your hard work, dedication, and talent are the foundation of our success and enable us to build meaningful connections with our customers and each other.