Web Developer

StrataTech Education Group focuses on the acquisition, growth, and development of specialized career education schools, particularly skilled-trade programs designed to address the nation’s growing infrastructure needs. Our schools—Tulsa Welding School (with campuses in Tulsa, Jacksonville, Houston, and Dallas) and The Refrigeration School, Inc. (Phoenix)—are accredited and licensed, training students in high-demand technical services.

About the Role

StrataTech Education Group is seeking a skilled Web Developer to own the design, development, and continuous optimization of our web properties in support of student recruitment across our skilled-trades schools. Reporting to the Vice President of Marketing Operations, this role builds fast, reliable, conversion-focused websites on WordPress and ensures those properties are engineered from the ground up for discoverability across both traditional search engines and emerging AI-driven search experiences. The ideal candidate is a WordPress expert who treats technical SEO and AI Optimization (AIO) as foundational disciplines and understands how modern search—including Google AI Overviews and generative/LLM answer engines—discovers, interprets, and surfaces web content. This is a high-impact, individual-contributor role central to how prospective students find and engage with our schools online.

Responsibilities

• WordPress Development & Site Management
  • Build, customize, and maintain WordPress websites, themes, plugins, and templates, writing clean, well-documented code (PHP, HTML, CSS, JavaScript).
  • Develop and optimize conversion-focused landing pages and lead-capture experiences in partnership with marketing and admissions.
  • Manage site performance, uptime, security, updates, and backups across all web properties; troubleshoot and resolve issues quickly.
  • Implement responsive, accessible, and cross-browser-compatible design that renders reliably across devices.
• Technical SEO
  • Own technical SEO across all web properties, including site architecture, crawlability, indexation, canonicalization, redirects, and XML sitemaps.
  • Optimize Core Web Vitals and page-speed performance; diagnose and resolve technical issues that impede rankings.
  • Implement and maintain structured data/schema markup to enhance eligibility for rich results.
  • Partner with content and marketing teams on on-page optimization, internal linking, and information architecture.
• AI Optimization (AIO)
  • Optimize web properties for AI-driven and generative search surfaces, including Google AI Overviews and LLM-based answer engines (e.g., ChatGPT, Perplexity, Gemini).
  • Structure content, entities, and markup to maximize accurate representation and citation within AI-generated answers.
  • Monitor AI search visibility and citation share, and translate findings into an ongoing optimization roadmap.
  • Stay current on the rapidly evolving generative-search landscape and proactively adapt strategy.
• Analytics, Collaboration & Continuous Improvement
  • Implement and maintain analytics, tag management, and conversion tracking (e.g., GA4, Google Tag Manager, Google Search Console).
  • Use data and A/B testing to continuously improve site performance, usability, and conversion rates.
  • Collaborate with marketing, admissions, IT, and external agency partners to deliver web initiatives on time.
  • Document technical processes, standards, and site configurations.

Requirements

• Bachelor’s degree in web development, computer science, marketing, or a related field, or equivalent professional experience.
• 3+ years of hands-on web development experience with deep, demonstrable WordPress expertise (themes, plugins, and custom development).
• Proficiency in PHP, HTML5, CSS3, and JavaScript, with experience building responsive, accessible websites.
• Demonstrated ownership of technical SEO, including site architecture, Core Web Vitals, structured data/schema, and Search Console diagnostics.
• Working knowledge of AI Optimization (AIO)/generative search optimization and how AI Overviews and LLM answer engines surface content.
• Experience with analytics and tracking tools such as GA4, Google Tag Manager, and Google Search Console.
• Familiarity with version control (Git) and comfort working in a fast-paced, collaborative marketing environment.
• Strong problem-solving skills, attention to detail, and the ability to translate marketing goals into technical execution.

Work Environment

• Most work is performed in a temperature-controlled office environment.
• May sit for long periods at a desk or computer terminal.
• May use calculators, keyboards, telephones, and other office equipment.
• Stooping, bending, twisting, and reaching may be required.
• Some work may be completed in a classroom or shop environment.