Web Designer

About the role

Tower Marketing is seeking a designer to join our design team in creating engaging, cutting-edge websites for an ever-changing, unique clientele. This candidate will need to push the bounds of today’s design trends while perfecting the tried-and-true basic principles, be able to deliver rich user experiences (UX), and help our clients’ brands find and express their unique voice and identity.

Responsibilities

• Executing all visual design stages from discovery to final hand-off to developer(s)
• Stay up-to-date with the latest web trends, techniques, and technologies
• Meet, present, and discuss project requirements, wireframes, designs, and creative concepts to internal team, management, and clients
• Have the ability to clearly communicate concepts and ideas with coworkers and clients
• Work in tandem with the Creative Director, internet marketing team, and web development team

Requirements

• Adobe Creative Cloud: Illustrator, InDesign, Photoshop
• Experience using Figma

Qualifications

• Bachelor’s degree preferred in design or related field or equivalent experience
• Portfolio, including website designs; please provide link submissions without a portfolio will not be considered
• Experience in a digital marketing agency: website development, internet marketing, or both

Skills

• Web design (70%): UX/UI, wireframing landing pages, sitemaps, infographics, animations, digital advertisements
• Coding experience or knowledge helpful but not required
• Print design (30%): branding, publication layout design, typography, print advertisements
• Familiarity with SEO and SEO principles
• Familiarity with Adobe After Effects & Premiere Pro
• Experience with the Mac platform and familiarity with Mac devices: iMac, MacBook Pro, iPad, iPhone
• Willingness to write copy for Tower’s website on industry statistics, terms, or blogs pertaining to the web design field

Schedule

Full Time, Local Hybrid (Lancaster, PA)