Web Content Specialist

Responsibilities

• Create and Improve Content
• Write, edit, and refresh website content with a focus on clarity and user needs
• Translate complex financial concepts into plain, approachable language
• Ensure content aligns with brand voice, standards, and governance guidelines
• Review and QA content to ensure accuracy and consistency before publishing
• Publish content in a CMS such as AEM, Contentful, or Sitecore
• Partner with stakeholders and subject matter experts to gather input and refine messaging
• Optimize for Search and AI Discovery
• Apply best practices for keywords, metadata, internal linking, and structured content
• Use search intent and keyword insights to guide updates and new content
• Explore how content surfaces in answer engines and generative search
• Support Accessibility and Clarity
• Ensure content meets accessibility standards and internal guidelines
• Apply plain language principles so content is easy to understand and act on
• Collaborate with legal and compliance teams to ensure accuracy and alignment
• Review documents and pages for accessibility, including structure and alternative text
• Maintain consistency across pages, assets, and metadata in the CMS and related tools
• Support product updates, campaign launches, and ongoing site improvements
• Organize content so it is easier to manage and easier to navigate
• Monitor content performance and identify opportunities to improve
• Contribute to continuous improvements as we build a more modern digital experience

Qualifications

• Experience creating and publishing content in a CMS such as AEM, Contentful, or Sitecore
• Experience working with structured content (e.g., content fragments) and modular content frameworks
• Strong writing and editing skills with a focus on clarity and usability
• Understanding of SEO and digital content best practices
• Familiarity with web accessibility standards and inclusive content principles
• Strong attention to detail and ability to manage multiple priorities
• Ability to collaborate across teams and communicate effectively
• Proficiency with Microsoft Office tools

Preferred Qualifications

• Experience supporting website redesigns or large-scale content updates
• Exposure to AI-assisted content tools or emerging SEO and GEO practices
• Background in financial services, insurance, or another regulated industry
• Familiarity with DAM or PIM systems

Benefits

• A comprehensive healthcare package (medical, dental, vision)
• Disability and group term life insurance
• Health and flexible spending accounts
• A utilization bonus
• 401(k) with match
• Flexible time off for salaried employees
• Parental leave for salaried employees
• Flexible work arrangements

Pay

The salary range for this role is $70,000 to $105,000 or the hourly equivalent. Pay is based on several factors including but not limited to education, work experience, certifications, etc.