Web Content Specialist

About the role

Performs a variety of professional duties required to support the planning, designing, implementation, modification, and maintenance of the Fairfax County Public Schools (FCPS) public website and school websites; assists communications staff with the development and publication of web pages; creates universal content for school websites and provides support and training for school web curators; provides creative and editorial support for online communications.

Responsibilities

• Creates, writes, and edits clear, compelling, and ADA compliant website content that reflects the FCPS tone and voice for web pages and other online communications.
• Collaborates with communications staff to ensure that the FCPS story and key messages are consistently promoted on all platforms, including websites, newsletters, and social media.
• Develops content strategy to promote exceptional online, web-based experiences.
• Collaborates with communications staff to determine content and timing of website postings; reviews and edits content to ensure readability and accessibility for website audiences.
• Selects and prepares photos and graphics for the web.
• Works together with video producers to determine video content for select web pages.
• Monitors and corrects brand integrity, whether created in-house or through vendor/contractor services.
• Provides assistance in the editorial development of new online communications and ensures all content is aligned with AP style guidelines.
• Writes and maintains policy-aligned web governance guides, user guides and documentation, and writing and style guides to promote consistency.
• Provides support and training to school web curators and central office/department staff on ADA and accessibility requirements, to improve and enhance designated web pages, and strengthen editorial or communications skills.
• Writes and produces training materials including manuals and videos.
• Troubleshoots and resolves issues with websites, including content management system (CMS).
• Manages website user roles, accounts, and permissions.
• Reviews web traffic reports and other metrics to improve site usability.
• Assists with improvements to site information architecture to include website accessibility.
• Tracks the development of web standards.
• Assists and participates in the evaluation and production of Requests for Proposals as needed.
• Assists in the development of contracts, amendments, purchase orders, and other budgetary requirements for websites as needed.
• Assists in the oversight of website services vendors to help ensure contractual obligations are met.
• Performs related duties as required or assigned.

Requirements

Any combination of education and experience equivalent to a bachelor's degree, with courses in communications, media, journalism