Web Content & Operations Manager
Montclair State University · Montclair, NJ · 4 days ago
Marketing$86k–$90k/yrFull-time
About the role
The Web Content & Operations Manager oversees day-to-day content operations and performance for Montclair.edu and Inside.Montclair.edu. This role manages the Web Producer and ensures high-quality, timely publishing across both platforms.
Responsibilities
- Manage the Web Producer, providing daily prioritization, quality oversight, coaching, and workload planning.
- Own the web support intake process, including ticket triage, service standards, escalation path, and recurring issue tracking.
- Oversee publishing quality across WordPress and Drupal, ensuring content meets editorial, brand, accessibility, and governance standards.
- Maintain a content programming calendar for key pages (e.g., Montclair.edu homepage, About, priority landing pages).
- Create and maintain repeatable publishing playbooks for components, metadata, internal linking, and content hygiene across key sections of the site.
- Engage with and support the University’s web content community (web editors and unit liaisons) through regular meetings, Slack, and email communication.
- Monitor and respond to community feedback signals (Google Reviews, Reddit, etc.), escalating issues and tracking patterns to inform content/action plans.
- Provide regular reporting and recommendations to the AVP on performance trends, content opportunities, and web community pain points.
Qualifications
- Bachelor’s degree in communications, marketing, digital strategy, or related field (or equivalent experience).
- Minimum four years of experience managing web content operations, publishing, and optimization in a complex organization.
- Demonstrated experience with WordPress and/or Drupal and strong knowledge of web publishing workflows and governance.
- Strong SEO expertise, including on-page optimization, technical SEO collaboration, and performance monitoring.
- Experience using web analytics tools (e.g., GA4) to identify trends and inform improvements.
- Excellent writing/editing skills with proven ability to manage high-visibility institutional messaging.
- Experience managing staff or leading day-to-day production work, including prioritization and quality control.
- Strong stakeholder management skills and ability to translate feedback into action without derailing the roadmap.
Skills
- WordPress and/or Drupal experience.
- SEO expertise, including on-page optimization, technical SEO collaboration, and performance monitoring.
- Web analytics tools (e.g., GA4) experience.
- Writing/editing skills with proven ability to manage high-visibility institutional messaging.
- Experience managing staff or leading day-to-day production work, including prioritization and quality control.
- Stakeholder management skills and ability to translate feedback into action without derailing the roadmap.
Benefits
The position may also be eligible for comprehensive benefits, including health insurance, retirement plans, and tuition assistance. For further details, please visit: here.
Pay
$85,550.86 - $89,830.20 annually.
Schedule
The position is full-time.