Web Content Manager

Location: 4910 Tiedeman Road, Brooklyn, Ohio (in office 3 days a week).

About the Role

The Web Content Manager will collaborate with stakeholders and partners to create and execute an exceptional online experience. This role requires an excellent understanding of web content management, analytics, user interface design, and usability.

Responsibilities

• Strategy
  • Determines strategy and approach for new products, services, or campaigns within the Businesses & Institutions section of Key.com and supports Corporate and Commercial marketing campaigns with appropriate landing pages.
  • Determines possible solutions, creates requirements, and gathers information leveraging people within Key or partner agencies or from research/competitive analysis.
  • Stays on top of trends and consumer expectations for web experiences by reading industry reports and completing competitor analysis; watches for new innovations across all types of websites.
  • Proactively conducts and communicates industry research to stay current on best practices in digital marketing and web user experience, competitor user interface designs, and emerging technologies.
• Partnership
  • Acts as a consultant, providing direction on best practices for online experience solutions to internal clients and partners.
  • Proactively meets with partners to advise, schedule, and manage projects and content updates for Key.com.
  • Collaborates with partners within user experience, design, project management, marketing technology, analytics, product management, and compliance.
  • Communicates page strategy and requirements to the Web Content Specialist(s), who creates the pages within the content management system, Adobe Experience Manager (AEM).
• Project Management
  • Reviews web page content, navigation, functionality, look, and feel that supports internal partners’ business objectives while maintaining compliance with website standards, including Key’s own guidelines, WC3, and ADA.
  • Executes strong attention to detail when reviewing pages in development and testing environments.
  • Develops processes to ensure publishes go according to plan without negatively affecting other areas/functions of the website.
• Reporting & Analysis
  • Determines key performance indicators and online/offline conversion points, documents website analytics requirements, and partners with the web analytics team to provide standard reporting and interpretation to partners.
• General
  • Proactively drives issues/defects to resolution.

Requirements

• Bachelor’s Degree preferred in web development, marketing, or related field.
• Minimum 4 years of previous work experience in website management and/or digital marketing field.
• Excellent interpersonal skills, relationship management skills, problem-solving, and decision-making skills.
• Proven ability to provide insights and recommendations to partners and stakeholders on the best approach to meeting digital marketing goals.
• Strong knowledge of HTML and experience with web content management systems, specifically component-based systems (AEM preferred).
• Strong understanding of web marketing concepts including search engine marketing, search engine optimization, knowledge of industry online best practices, and web standards.
• Proven ability to recognize and edit effective web content to create compelling online experiences.
• Ability to synthesize results and combine them with overall Key.com or campaign results.
• Cultivates and thrives in a creative, energetic, innovative, and exciting environment.
• Ability to effectively manage and execute numerous projects simultaneously with minimal supervision.
• Interest in and aptitude for understanding the business, and a positive, ‘can-do’ attitude.
• Ability to take initiative, negotiate effectively, and build productive relationships with business partners.
• Effective verbal and written communicator, able to communicate with a variety of audiences and management levels and translate business requirements into technical requirements.
• Ability to work both independently and as a member of a team.

Preferred Qualifications

• Effective analytical techniques and use of web analytics tools, such as Adobe Analytics.
• Proven experience in client servicing and vendor/agency management.
• Familiarity with mobile/responsive website principles and JavaScript.
• Experience with a project management tool, such as WorkFront.

Skills

• Creative thinking
• Visionary thinking
• Strong initiative and drive
• Organized and detail-oriented
• Champion of change and innovation
• Manages execution effectively
• Builds and sustains effective relationships with stakeholders
• Negotiates effectively
• Client-focused
• Strategic agility
• Business acumen
• Organizational savvy
• Leads courageously
• Drive for results

Equipment Used

• PC
• Telephone
• Multiple MS Office and web-based applications
• Remote access software

Training

Training will consist of on-the-job activities with the direction of management. Additional formal training will be provided as required to maintain or enhance performance and professional development.

Pay

This position is eligible to earn a base salary in the range of $71,000.00 - $125,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience, and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.

Benefits

Please click here for a list of benefits for which this position is eligible.