Wayfinding Strategist

About the role

As a Wayfinding Strategist at HDR, you will join a team of multi-disciplinary designers to participate in the strategic planning of the user experience and wayfinding methodology. Your responsibilities include developing wayfinding masterplans, programming sign locations and messages, and assisting in the oversight of regional projects.

Responsibilities

• Collaborate on developing user experience, wayfinding methodology and wayfinding masterplans.
• Develop wayfinding methodology and programming to coordinate with design.
• Iterate studies to evaluate design with the functional needs of the system.
• Assist with visualizations that effectively communicate the project concepts.
• Participate in internal planning sessions and design critiques.
• Participate in client reviews and work sessions.
• Collaborate and interface with project stakeholders and partners.
• Demonstrate studio/team leadership.

Requirements

• Minimum 3 years experience in planning, design, marketing, or related field.
• Ability to read architectural construction documents.
• Understanding of branding/brand development, communications, and research.
• Experience working on projects involving multiple disciplines.
• Self-motivated and able to prioritize tasks.

Preferred Qualifications

• Provide and review work samples which speak to experience.
• Collaborate with the Studio project team to create wayfinding and signage plans and message schedules for owner review and endorsement.
• Excellent verbal and written communication skills.
• Total client- and team-oriented, knows how to balance demands for time and resources.
• Strong communication and relationship management skills.
• Organized and detail-oriented, able to manage multiple projects and deadlines.
• Comfortable in internal and external client facing situations.
• Experienced with Adobe Creative Suite (Illustrator) and Microsoft Office (PowerPoint, Excel, Word, Outlook).
• Working knowledge of CAD and Revit/BIM360.
• Bachelor’s degree in a relevant discipline.

Qualifications

• Associate degree in a closely related field or combination of education and relevant experience.
• A minimum of 3 years related experience.
• Proficiency in Microsoft Word and Excel.

What We Believe

We believe HDR is our company. Together, we build on each other's life experiences and perspectives to make great things possible every day. This shapes our collaborative culture, encourages organizational trust and connects us closer to the clients and communities we serve.

Our Commitment

As employee owners, we all have a role in creating an inclusive environment where each of us is welcomed, valued, respected and empowered to bring our authentic selves to work every day. Our eight Employee Network Groups (Asian Pacific, Black, Hispanic/Latino(a), LGBTQ+, People with Disabilities, Veterans, Women, Young Professionals) help create a sense of belonging and foster a supportive environment where everyone is empowered to engage and contribute. Each group has an executive sponsor and is open to all employees.

Primary Location

United States-Texas-Dallas

Other Locations

• United States-Nebraska-Omaha
• United States-North Carolina-Charlotte

Industry

Marketing/Communications

Schedule

Full-time

Employee Status

Regular

Business Class

Specialty Interiors & Wayfinding

Job Posting

Apr 3, 2026

What You Will Accomplish

Collaborate on developing user experience, wayfinding methodology and wayfinding masterplans.
Develop wayfinding methodology and programming to coordinate with design.
Iterate studies to evaluate design with the functional needs of the system.
Assist with visualizations that effectively communicate the project concepts.
Participate in internal planning sessions and design critiques.
Participate in client reviews and work sessions.
Collaborate and interface with project stakeholders and partners.
Demonstrate studio/team leadership.

Benefits

At HDR, we are committed to the principles of employment equity. We are an Affirmative Action and Equal Opportunity Employer. We consider all qualified applicants, regardless of criminal histories, arrest and conviction records.