VTS - Brand Coordinator

Duties And Responsibilities

• Review and approve product artwork, logo usage, and branding requests from licensees and campus partners: Internal – approximately 75 art submissions a week Retail – approximately 410 art submissions a month Campus partners – approximately 10 emails a week
• Ensure all designs align with brand guidelines including logos, colors, and usage rules.
• Serve as point of contact for licensing questions and approvals; redirect inquiries to the appropriate people within the University as needed.
• Manage and respond to Merchandise Order Requests (MOR), approximately 75 per week.
• Oversee MOR submission and tracking.
• Help manage the Internal Campus Supplier (ICS) licensing program and Specialty internal campus supplier program.
• With the new ICS program term launching July 1, 2026, this role requires daily communication and coordination with licensees.
• Serve as point of contact for troubleshooting questions, requests, and internal communication related to the ICS and retail licensing program.
• Issue and execute One-Time Use Waivers in coordination with appropriate team members.
• Act as point of contact for retail licensees and maintain communication to keep projects moving forward.
• Escalate questions requiring additional historical context, strategic direction, or decision-making authority to the Senior Director of Brand Marketing and Director of Brand Management.
• Forward new partnership opportunities and product proposals to the Senior Director of Brand Marketing and Director of Brand Management.
• Maintain connections with stakeholders including CLC, Fanatics, Athletics, Marketing, Bookstore, Medical Center and Vanderbilt Enterprises on projects that intersect with Brand Marketing operations.
• Support merchandise-specific product launches, campaigns, and merchandise needs in collaboration with internal partners.
• Monitor and manage the following shared inboxes: artapproval@vanderbilt.edu, merchorderrequest@vanderbilt.edu, and brandengagement@vanderbilt.edu.

Qualifications

• A High School diploma or equivalent is required.
• A Bachelor’s degree from an accredited university is preferred.
• 1-2 years of work experience, preferably in an administrative capacity, is required.
• Thorough working knowledge of the full suite of Microsoft Office products is required.
• Previous administrative experience with Vanderbilt University or in a private institution of higher education is preferred.