VP, Wholesale Fuels

Sales Strategy & Execution

Grow fuel volume and gross profit through both wholesale and C&I channels, supporting the company’s long-term growth and financial targets.

Collaborate with the Leadership Team to build and execute the annual sales plan, including budgeting, revenue forecasting, and performance tracking.

Evaluate new product lines and geographies for expansion.

Act as a strong customer advocate—escalating and resolving concerns, representing the voice of the customer, and influencing internal decisions to deliver exceptional service.

Create dashboards and present performance insights and strategic recommendations to the Executive Team.

Oversee operational and financial risk within the sales organization and implement appropriate mitigation strategies.

Sales Team Leadership & Development

Lead, coach, and inspire the Wholesale Account Manager (WAM) team to achieve volume, margin, and customer satisfaction targets.

Develop annual cascading goals that align with strategic business objectives and individual sales territory plans.

Conduct formal monthly pipeline reviews with each WAM, assessing leads, opportunities, conversion rates, and financial performance.

Foster a culture of positive accountability and collaboration through regular feedback, performance checkpoints, and coaching strategies.

Collaborate with other leaders to build training and continuous education programs to elevate selling skills, industry knowledge, and customer engagement.

Participate in key hiring decisions, compensation planning, and team development initiatives to support long-term talent success.

Customer & Industry Relationships

Maintain contact and alignment with strategic customers.

Serve as a brand ambassador for Cary Oil by engaging in customer entertainment, industry events, and appreciation activities.

Remain up to date on industry trends, customer needs, and emerging opportunities to maintain strategic advantage.

Actively participate in relevant industry associations (e.g., SIGMA, SE Petro), evaluate marketing expenses, and represent the company’s interests at conferences and events.

Sales Operations & Reporting

Drive performance through visibility and systems.

Ensure consistent messaging and representation of Cary Oil’s fuel offerings across all markets.

Monitor performance versus goals across margin, volume, and customer activity for each WAM.

Assist with the monthly review and submission of sales commission payments.

Make recommendations to Leadership on WAM territory assignments and industry event participation.

Internal Collaboration & Communication

Work closely with Sales, Supply, Logistics, and Credit teams to align daily operations, strategic priorities, and customer solutions.

Establish a sales communication cadence that ensures visibility into supply positioning, customer issues, and pricing updates.

Participate in cross-functional meetings and ensure internal alignment.