VP, Viral Marketing

About the role

The VP, Director of Mobile Marketing will lead the day-to-day marketing operations, go-to-market execution, and subscriber-growth programs supporting Beast Industries' telecommunications and mobile business.

Responsibilities

• Lead the development and execution of go-to-market plans for the Beast Industries telecommunications and mobile business.
• Translate approved business, brand, and viral marketing strategies into detailed launch plans, workstreams, timelines, budgets, and deliverables.
• Cook up marketing execution for mobile plans, pricing changes, promotional offers, service features, device programs, upgrades, trade-ins, and customer benefits.
• Develop clear customer-facing communications explaining plan value, pricing, switching processes, service features, and member benefits.
• Ensure that all launches are supported by appropriate operational, retail, CRM, customer-service, legal, and partner readiness.
• Develop and execute customer-acquisition programs within the approved mobile marketing strategy.
• Manage conversion initiatives across digital, retail, affiliate, referral, CRM, paid media, and partner channels.
• Partner with analytics and finance teams to monitor acquisition performance and improve conversion efficiency.
• Identify friction within the customer journey and recommend improvements to enrollment, activation, and onboarding.
• Optimize approved campaigns and offers based on performance data and customer behavior.
• Own the operational development of customer onboarding, engagement, retention, renewal, win-back, and referral communications.
• Partner with product and customer-experience teams to improve activation, engagement, and long-term customer value.
• Develop programs that reduce preventable churn and increase plan participation.
• Manage the lifecycle calendar and ensure that communications are coordinated across customer touchpoints.
• Execute approved referral, family-plan, household-expansion, and member-get-member programs.
• Manage incentive structures, customer communications, operational requirements, and campaign timelines.
• Monitor referral participation, household conversion, and related subscriber-growth metrics.
• Recommend optimizations based on program performance without altering the underlying strategic or creative platform.
• Cook up the day-to-day coordination of retail and distribution marketing for the mobile business.
• Develop retail toolkits, merchandising requirements, sales materials, employee communications, and launch-readiness plans.
• Cook up with telecommunications partners and retail teams to ensure accurate execution across participating locations.
• Support seasonal retail events, device launches, promotional periods, and customer-conversion initiatives.
• Monitor retail performance and identify opportunities to improve customer education and conversion.
• Manage the day-to-day mobile marketing workstreams with the designated telecommunications partner.
• Convert approved partnership commitments into detailed marketing calendars, deliverable trackers, approval processes, and launch plans.
• Keep track of contractual marketing obligations, deadlines, dependencies, and partner requirements.
• Prepare materials and reporting for senior partner reviews led by the Head of Viral Marketing and other Beast Industries executives.
• Escalate strategic, commercial, creative, or relationship issues to the Head of Viral Marketing.
• Maintain productive working relationships with partner marketing, retail, product, legal, analytics, and operations teams.
• Operationalize approved creative and viral marketing platforms across mobile customer touchpoints.
• Develop execution briefs for agencies, production partners, media teams, CRM teams, retail teams, and other functional partners.
• Manage asset requirements, production schedules, partner approvals, trafficking, localization, and launch readiness.
• Ensure that all campaign materials align with the approved strategy, creative direction, and Beast Industries brand standards.
• Cook up campaign implementation without assuming ownership of enterprise creative strategy or platform development.
• Establish reporting for subscriber acquisition, activation, conversion, retention, churn, referrals, household growth, CRM engagement, retail performance, and campaign efficiency.
• Partner with analytics and finance teams to develop accurate performance dashboards.
• Provide regular performance updates to the Head of Viral Marketing and relevant business leaders.
• Identify executional improvements and make recommendations grounded in customer and performance data.
• Conduct post-launch reviews and incorporate learnings into future mobile marketing programs.
• Establish disciplined operating rhythms across mobile marketing workstreams.
• Maintain integrated calendars, project plans, decision logs, approval trackers, risk registers, and status reports.
• Clarify ownership, deadlines, dependencies, and escalation paths across internal teams and external partners.
• Identify executional risks early and coordinate solutions with the appropriate functional owners.
• Build repeatable processes that allow the mobile business to manage multiple campaigns, offers, and launches efficiently.
• Build and lead a focused team supporting mobile go-to-market execution, lifecycle marketing, retail coordination, and marketing operations.
• Establish clear roles, responsibilities, goals, and performance expectations.
• Develop team capabilities in telecommunications marketing, subscription growth, CRM, retail execution, and program management.
• Maintain close alignment with the Head of Viral Marketing and operate within the strategic and creative direction established by that office.

Qualifications

• 10–12 years of progressive marketing experience.
• Significant experience in telecommunications, wireless, mobile, subscription services, or an adjacent category.
• Strong background in mobile go-to-market execution, subscriber marketing, lifecycle marketing, CRM, retail marketing, or growth operations.
• Demonstrated experience supporting customer acquisition, activation, retention, referral, and household-growth programs.
• Experience coordinating marketing programs with telecommunications carriers, retailers, distribution partners, or large enterprise organizations.
• Strong understanding of mobile-plan economics, switching behavior, device programs, promotional offers, customer onboarding, and churn.
• Experience managing complex cross-functional initiatives involving product, retail, customer service, analytics, finance, legal, operations, and external partners.
• Strong operational and program-management capabilities.
• Ability to translate approved strategies into detailed, executable plans.
• Experience managing agencies, production partners, CRM teams, media teams, and other external resources.
• Strong communication, presentation, and stakeholder-management skills.
• Demonstrated comfort working with performance data and marketing analytics.
• Ability to operate effectively in a fast-paced environment with evolving priorities.
• Experience with creator-led brands or entertainment businesses is helpful but not required.

Pay

The target total compensation for this role ranges from $250,000 to $380,000, including a fixed annual salary of $200,000 to $260,000, an annual performance bonus, participation in our employee equity plan, plus comprehensive benefits.

Schedule

Competitive Salary
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k Plan with Safe Harbor company-matching
Flexible vacation policy and paid company holidays
Company-provided technology package
Relocation assistance where applicable, including travel and company-provided housing for the first 90 days.