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VP/SVP, DTC Growth & Digital Product

Thesis · New York, NY · 5 days ago
HybridMarketing$14/hrFull-time

About the role

As VP, DTC Growth & Digital Product, you will lead the full growth organization including performance strategy, Meta and Google acquisition, analytics and reporting, and ecommerce product/CRO, with LTV:CAC as the north star metric. This role oversees growth strategy, media investment, and digital product optimization, with a mandate to build a durable, diversified growth engine capable of scaling the business to $100M+ in annual revenue.

You will report directly to the President with functional head direct reports across growth, digital product and CRO. You will be responsible for setting strategy, and driving execution through the team. This is a highly hands-on role for a builder who can design systems, lead teams, and drive outcomes.

Opportunity

The Opportunity offers full executive ownership of building the growth engine that will define the next phase of Thesis + Stasis. You will shape strategy, systems, and teams that scale the business to category leadership.

Scope of Responsibilities

  • Own Growth & Revenue Outcomes: Own end-to-end growth strategy to profitably acquire new customers and subscribers and rapidly scale while preserving and elevating brand equity.

  • Act as executive owner of customer acquisition and conversion performance: Translate company-level revenue targets into channel, investment, and digital merchandising strategy. Drive efficient growth with clear CAC, LTV, ROAS, and payback.

  • Lead End-to-End Growth Strategy: Define and evolve the full-funnel growth strategy across acquisition, and conversion. Oversee channel diversification beyond Meta, making strategic media investments to build awareness for the brand. Establish incrementality-driven investment frameworks and MMM ownership.

  • AI Transformation: Set the AI vision and roadmap for Growth and E-commerce, tied directly to revenue growth, speed, and customer experience. Build an AI-native operating model across creative, lifecycle, analytics, experimentation, customer research, and digital product. Establish clear standards for adoption, quality, governance, and measurable business impact.

  • Build Systems for Scale: Establish attribution, analytics, and experimentation infrastructure. Design operating cadences, dashboards, and performance reviews used by exec leadership and the team. Build and lead a high-performing acquisition machine. Scope of responsibilities include channel expansion strategy and testing roadmap with clear kill/scale decision frameworks.

  • Team & Cross-Functional Leadership: Build and develop senior leaders across growth functions. Lead a lean, high-output organization spanning Growth and Media, Digital Product and CRO, analytics, and engineering partners. Align Marketing, Retention, Product, Finance, Ops, and Brand against shared growth KPIs. Manage agencies and external partners with clear accountability and outcomes.

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