VP- Strategy, Institutional Advancement, Communications, and Marketing

Prince George’s Community College (PGCC) is the region’s premier center for dynamic teaching and learning, strategic partnerships, and community engagement that advances knowledge, economic equity, and lifelong personal development. PGCC provides high-quality, transformative learning experiences that enrich lives and empower students to earn credentials leading to personal development, professional advancement, and economic prosperity.

Opened in 1958, PGCC initially offered classes at Suitland High School. Today, the College provides more than 200 academic and career training programs across a 150-acre Largo campus and five off-campus learning sites, serving nearly 25,000 students annually. PGCC aligns its programs and resources with student and community needs to enhance the region's economic vitality and prepare students for workforce success and community contribution.

Strategic Goals

• Enhancing equitable access and value for enrolling at PGCC
• Optimizing pathways to graduation, transfer, or entering the workforce
• Ensuring learning and achievement through high-impact educational practices
• Reimagining workforce innovations and partnerships

About the Role

The Vice President for Institutional Advancement, Communications, and Marketing oversees the Communications Department (public relations, creative design, PGCC TV, and social media), marketing, and institutional advancement. This position builds internal momentum and develops the College’s plan for sustainability, partnering with staff, faculty, and executive leadership to address gaps, trends, and opportunities for enhanced services. The VP strengthens philanthropic support, communications, marketing presence, community engagement, and long-term institutional sustainability while serving as a strategic advisor to the President and executive leadership team.

Responsibilities

• Provides executive leadership for Institutional Advancement, Communications, and Marketing, ensuring alignment with the College's mission, vision, and priorities.
• Develops and champions a comprehensive institutional advancement vision that strengthens philanthropic support, community engagement, constituent relationships, and the College’s long-term sustainability.
• Leads the development and implementation of a comprehensive advancement strategy that supports the College’s mission, enhances institutional visibility, and expands philanthropic investment.
• Cultivates, solicits, and stewards relationships with donors, alumni, community leaders, corporations, foundations, and other key stakeholders to increase philanthropic support for the College.
• Provides strategic leadership and oversight for Communications and Marketing, advancing an integrated, forward-looking communications strategy that amplifies the College’s reputation and mission impact across all audiences.
• Directs communications and marketing strategies that enhance the College's reputation, increase visibility, support enrollment and student success initiatives, and promote institutional achievements.
• Serves as a principal advisor to the President and executive leadership team on institutional advancement, communications, marketing, public affairs, external relations, and partnership development.
• Develops and strengthens workforce, philanthropic, community, and industry partnerships that advance economic development, innovation, student success, and institutional sustainability.
• Oversees advancement operations, including donor engagement, prospect development, stewardship, advancement reporting, campaign management, and constituent relationship management systems.
• Leads initiatives that strengthen alumni engagement, volunteer leadership, donor recognition, and community involvement in support of the College.
• Monitors trends and emerging opportunities in philanthropy, higher education, workforce development, communications, and marketing to position the College for growth and enhanced community impact.
• Provides strategic oversight, supervision, and performance evaluation for assigned departments and staff.
• Fosters strong cross-campus collaboration and alignment with faculty, staff, administrators, and College leadership to strengthen institutional advancement, communications, marketing, and community partnerships.
• Establishes measurable goals and performance metrics for advancement, communications, marketing, and partnership initiatives and regularly evaluates outcomes to ensure effectiveness and continuous improvement.
• Provides leadership in the allocation of resources to support communications, marketing, and institutional advancement initiatives, ensuring effective implementation, measurable outcomes, and alignment with institutional goals.
• Complies with the State of Maryland ethics requirements, including annual financial disclosure with the Maryland State Ethics Commission.
• Performs other duties as assigned in support of the President’s and the College’s mission and strategic direction.

Requirements

• Master’s degree in a related field (Doctorate preferred).
• Minimum of ten (10) years of full-time experience in higher education.
• At least five (5) years of experience supervising personnel and administering programs directly related to institutional advancement, communications, or marketing.

Skills

• Proven experience in high-stakes leadership, including crisis management, organizational resilience, and mission-driven innovation.
• Comprehensive knowledge of higher education institutional advancement, including fundraising principles, donor cultivation, stewardship, and campaign management.
• Knowledge of communications, marketing, branding, and public relations strategies within complex institutions.
• Ability to develop and execute long-term institutional advancement strategies aligned with organizational goals.
• Ability to manage budgets, allocate resources, and oversee operational effectiveness across multiple departments.
• Knowledge of strategic enrollment marketing and reputation management in higher education.
• Excellent organizational and communication skills, with the ability to distill complex information and convey it with clarity and strategic intent.
• Outstanding interpersonal skills with demonstrated ability to engage and influence diverse constituencies in a complex, multi-stakeholder environment.
• Inspirational leadership and supervisory abilities that cultivate innovation, accountability, and continuous improvement.
• Strong analytical skills to interpret data, assess trends, and translate insights into actionable strategies.
• Demonstrated capacity to author high-impact reports, presentations, speeches, and institutional communications that reflect the College’s mission and aspirations.
• Proven ability to represent the College with credibility, integrity, and diplomacy in internal and external engagements.
• Excellent critical thinking, judgment, and decision-making skills in alignment with institutional standards and mission imperatives.
• Demonstrates discretion, confidentiality, and trustworthiness in support of executive-level decision-making.

Pay

The targeted salary range for this role is $160,000–$180,000, commensurate with experience.

Benefits

PGCC offers a comprehensive benefits package.