VP Strategy Director, Engagement

About the role

MRM is part of the Omnicom Precision Marketing activation practice, which integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities to enable intelligent activation across the full funnel with data-driven decisioning at scale. MRM is a modern relationship marketing agency dedicated to building enduring brand relationships, with specialized capabilities that drive relationship lifetime value across CRM, Customer Experience, and Commerce, with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and speed to market. MRM Health is seeking a VP Strategy Director, Engagement to join its strategy team in the health practice. This individual will be the day-to-day lead for both HCPs and patients for a pharmaceutical brand and will report into the SVP, Engagement and Social Strategy.

Responsibilities

• Leading engagement strategy development and application including: empathetically understanding the HCP and patient journeys, including key moments, and developing relationship maps; omnichannel ecosystem development, including content, social, CRM, and channel strategies; proactively identifying the key problems to be solved, key opportunities to be captured, and key goals to be delivered on with clarity; producing insights that fuel ideas; crafting tactical briefs that stimulate creative teams and partnering with creative to ensure work is on strategy and meets client objectives; partnering with the client’s technology vendors and making strategic recommendations to inform technology decisions, in collaboration with MRM’s technology team; ensuring strategies are delivering on client goals and providing input into measurement and optimization, in partnership with data and other teams; managing and mentoring junior strategists on the business.
• Specific Strategy Territories Include: HCP and patient insights; target definition and segment prioritization; personas; go-to-market strategy; communications plan across paid/owned/earned throughout the journey, inclusive of content, social, and other channels; media planning, in partnership with the media agency; experience; strategic principles and experience design informed by insights; application and activation; input into CX design; employee engagement communications; creative communications.

Requirements

• An integrated strategist, with strong HCP, patient, and experience strategy background.
• Proven ability to work at macro (strategic principles) and micro (strategic input to UX development) levels.
• Understanding of and ability to work with brand strategy, content strategy, and social strategy.
• Omnichannel ecosystem development experience across paid, owned, and earned, and ability to work with media partners.
• Talent at working with Creative partners from brand design to UX.
• Ability to work with technology partners.
• Understanding of performance and ability to work with data and analytics.
• 8+ years directly related experience.
• Bachelor’s degree in a relevant area.
• Exceptional communication skills — on the page and in presentation.
• Curiosity, passion, collaborative spirit, optimism to find the answer, work ethic to deliver.

Pay

The salary range for this position is $190,000 to $225,000.

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. The objective is to increase this requirement over time, and many agencies already require five days of in-office attendance.