VP Sales- North America

About the role

Personetics is shaping the Cognitive Banking era, harnessing AI to help banks anticipate customer needs, provide actionable insights, and deliver intelligent financial guidance. Our platform continuously analyzes and leverages real-time transactional data, enabling banks to proactively support customers in managing their finances and reaching their goals. As industry leaders - yes, we really are leaders - we partner with the world’s top financial institutions, empowering over 150 million customers monthly across 35 global markets from offices in New York, London, Singapore, São Paulo, and Tel Aviv.

We are seeking a dynamic and experienced VP Sales - North America who reports to the Chief Business Officer to drive revenue growth, expand market presence, and lead our sales efforts across the North America region (US & Canada). This pivotal role requires a hands-on player-coach who can lead from the front, build and develop high-performing sales teams, and execute strategic sales initiatives while actively engaging with key clients and partners. The ideal candidate will possess a deep understanding of cultural nuances across North American markets, strong leadership skills, and experience working within a global fintech organization. As part of our globally distributed team, you will collaborate closely with leadership across the US and Israel, ensuring alignment with the company's broader business objectives while localizing strategies for success across North America.

Responsibilities

• Revenue Growth & Sales Leadership: Drive regional revenue targets through new business acquisition, strategic partnerships, and account expansion.
• Player-Coach Approach: Personally engage in high-value sales while mentoring, coaching, and upskilling a growing sales team.
• Market Expansion & Strategy: Develop and execute regional sales strategies tailored to diverse North America markets, balancing global consistency with local adaptability.
• Cultural Empathy & Client Relationships: Build and maintain deep relationships with key stakeholders, demonstrating a