VP Sales - New Development

About the role

The Vice President of Sales for New Development leads the sales strategy and execution for new senior living communities throughout the pre-development, development, and lease-up phases. This strategic role partners cross-functionally with real estate development, design and construction, marketing, and operations teams to create and implement sales approaches that meet or exceed occupancy and revenue targets. The VP plays a vital role in establishing community positioning, generating early momentum, and ensuring a successful handoff to operational leadership upon stabilization.

Responsibilities

• In partnership with the SVP of Sales, design and execute market-entry and lease-up sales strategies from concept through stabilization
• Utilize market feasibility research and demographic analysis to inform pricing, product offerings, and competitive positioning
• Lead the planning and implementation of sales infrastructure, including sales offices, model units, marketing collateral, and promotional launch plans
• Recruit, manage, and support high-performing pre-opening sales teams
• Oversee lead generation, sales pipeline development, and reservation-to-deposit conversion metrics
• Integrate sales needs and messaging into the community design process in collaboration with the development and construction teams
• Collaborate with operations to ensure a smooth and successful transition from development to occupancy
• Track and manage pre-opening budgets, sales forecasts, and performance milestones
• Champion a prospect-centered selling approach focused on relationship-building and understanding the emotional drivers of senior living decisions
• Establish systems for robust prospect relationship management and nurturing throughout the sales journey
• Build strong relationships with local referral networks, healthcare providers, community organizations, and municipalities to support outreach and early move-ins
• Partner with marketing to design and execute pre-opening events that create buzz, increase engagement, and foster early resident commitments

Requirements

• Bachelor's degree in business, marketing, communications, or a related field; MBA or advanced degree preferred
• 7+ years of progressive experience in sales leadership, with at least 3 years in pre-opening or lease-up roles within senior living, multifamily, or hospitality sectors
• Demonstrated success in launching and stabilizing new assets, including experience with site selection input, pricing strategy, and pre-opening sales campaigns
• Expertise in prospect-centered selling, relationship-based sales, and CRM pipeline management
• Strong understanding of the senior living customer journey and the unique emotional drivers of older adult decision-making
• Proven ability to lead and motivate remote and field-based sales teams
• Experience working cross-functionally with development, construction, operations, and marketing teams
• Excellent communication, presentation, and interpersonal skills, with the ability to influence across functions and levels
• Highly organized, proactive, and capable of managing multiple pre-opening projects and timelines

Expected Performance

• Willingness to travel extensively across new market geographies as needed (50-75%)
• Ability to work varied schedules to include weekends, evenings, and holidays

Benefits

• Medical, dental, and vision insurance
• Short-term and long-term disability (STD/LTD)
• Life and voluntary life insurance
• 401k with employer matching
• Paid holidays
• Up to 20 days PTO in the first three years

Pay

$150,000–$175,000