VP Sales – High Performance Industrial Systems BU

About the Role

This is a direct sales role, not a traditional management position. Roboze is looking for a technical sales hunter who can open strategic industrial accounts, develop high-value opportunities, and personally close deals. The VP Sales – High Performance Industrial Systems BU will be responsible for building Roboze’s commercial presence across selected industrial verticals in the United States, with a clear mandate: identify customers with urgent manufacturing needs, create qualified pipeline, and convert opportunities into machine sales, recurring revenues, and long-term production programs.

This is a single contributor role for a senior seller who is comfortable owning the full sales cycle directly: prospecting, discovery, technical qualification, executive engagement, application mapping, proposal development, negotiation, and closing. The ideal candidate must combine strong commercial instincts with a technical understanding of manufacturing, industrial equipment, automation, production technologies, or advanced materials. This person must be able to speak with plant managers, engineering leaders, manufacturing executives, operations teams, and C-level decision makers, translating technical applications into business value.

Roboze is not looking for a corporate sales manager or a team coordinator. We are looking for someone who will travel, meet customers face to face, build trust in the field, and personally win deals.

Mission

Drive revenue growth for Roboze Industrial Systems by selling advanced manufacturing solutions into industrial markets. The mission is to:

• Open new strategic accounts
• Build qualified pipeline
• Identify applications with a clear business case
• Convert opportunities into machine sales and recurring revenues
• Establish Roboze as a preferred manufacturing platform for selected industrial customers

This role requires a hands-on seller who can operate independently, move fast, understand customer pain points, and close complex industrial deals.

Focus Areas

The position will focus on industrial markets where Roboze technology can generate measurable business impact:

• Automotive: Develop commercial opportunities with automotive OEMs, Tier-1 suppliers, luxury automotive OEMs, and motorsport organizations. Typical applications include:
  • Production tooling
  • Composite tooling
  • Manufacturing aids
  • Assembly fixtures
  • Spare parts
  • End-use production
  • Low-volume high-mix manufacturing
  • Digital inventory
• Rail: Develop opportunities with rail OEMs, rolling stock manufacturers, rail operators, and maintenance organizations. Typical applications include:
  • Spare parts
  • Obsolete components
  • Tooling
  • Depot manufacturing
  • Maintenance equipment
  • Production support
• Heavy Equipment: Target manufacturers of construction, agricultural, and off-highway equipment. Typical applications include:
  • Production tooling
  • Replacement components
  • Manufacturing aids
  • Spare parts
  • Field support components
• Industrial Machinery: Develop opportunities with manufacturers of industrial equipment, capital machinery, and production systems, including:
  • Packaging and converting machinery
  • Food and beverage processing equipment
  • Pharmaceutical manufacturing equipment
  • Chemical and process equipment
  • Pumps, compressors, and fluid handling systems
  • Material handling and logistics equipment
  • Machine tools and CNC equipment
  • Plastics processing and injection molding equipment
  • Glass, paper, and pulp manufacturing equipment
  • Semiconductor manufacturing equipment
• Factory Automation: Develop opportunities with manufacturers of robotics, automation systems, and industrial production equipment. Typical applications include:
  • Robot tooling
  • End effectors
  • Fixtures
  • Machine components
  • Production equipment
• Electronics and High-Tech Infrastructure: Develop manufacturing programs with electronics manufacturers, semiconductor equipment suppliers, data center infrastructure providers, and advanced technology companies. Typical applications include:
  • Production tooling
  • Thermal management components
  • Manufacturing fixtures
  • Automation equipment
  • Spare parts
  • Qualified polymer components

Responsibilities

• Own Direct Sales Execution:
  • Own individual sales targets, bookings, revenue, and pipeline generation.
  • Personally develop new industrial accounts from initial outreach to closed deal.
  • Build a strong pipeline of qualified opportunities across selected industrial verticals.
  • Identify high-value applications where Roboze can solve urgent customer problems.
  • Convert technical opportunities into commercial proposals and purchase orders.
  • Consistently drive deals through the full sales cycle.
• Act as a Technical Sales Hunter:
  • Prospect and engage industrial OEMs, Tier-1 suppliers, manufacturers, and strategic accounts.
  • Travel frequently to meet customers, tour facilities, understand production challenges, and identify applications.
  • Engage with engineering, operations, manufacturing, procurement, and executive stakeholders.
  • Translate customer pain points into Roboze value propositions.
  • Work with Application Engineering to validate technical feasibility and build business cases.
  • Lead technical-commercial conversations with confidence and credibility.
• Close Complex Industrial Deals:
  • Sell Roboze’s full manufacturing platform, including:
    • Machine sales
    • Factory as a Service
    • Manufacturing as a Service
    • Production-on-demand
    • Materials
    • Software
    • Engineering services
  • Lead commercial negotiations directly.
  • Build business cases around cost reduction, lead time reduction, tooling elimination, supply chain resilience, and performance improvement.
  • Develop multi-site and multi-program expansion opportunities inside strategic accounts.
  • Drive customer urgency and accountability throughout the sales process.
• Build Strategic Accounts:
  • Develop executive relationships with major industrial customers.
  • Map customer organizations and identify decision makers, influencers, and technical champions.
  • Convert first applications into broader account expansion opportunities.
  • Identify repeatable use cases that can scale across customer sites, plants, and product lines.
  • Build long-term relationships while remaining focused on near-term revenue conversion.
• Collaborate Internally:
  • Work closely with Application Engineering, Marketing, Product, Materials, Service, and Operations.
  • Provide market feedback on customer needs, applications, pricing, competitive positioning, and product requirements.
  • Support internal qualification of high-potential applications and customer programs.
  • Maintain accurate CRM discipline, pipeline visibility, and forecast quality.

Requirements

• 10+ years of sales or business development experience in industrial technology, advanced manufacturing, automation, capital equipment, robotics, machine tools, additive manufacturing, industrial software, or engineering solutions.
• Proven track record as an individual contributor, consistently exceeding sales targets.
• Strong technical understanding of manufacturing, industrial equipment, automation, production technologies, or advanced materials.
• Ability to engage and influence stakeholders at all levels, from plant managers to C-level executives.
• Experience selling complex, high-value solutions in industrial markets.
• Comfort with frequent travel and face-to-face customer engagement.
• Self-motivated, independent, and results-driven with a hunter mentality.