VP, Sales & Go-to-Market, EV Platform

About the role

The VP, Sales & Go-to-Market role at BroadPeak Mobility is the founding commercial leadership position. The primary responsibilities include building relationships, closing fleet accounts, signing franchise and dealer partners, and developing brand and corporate partnerships.

Responsibilities

• Get in front of decision-makers across all target verticals before first vehicle availability to build a warm pipeline at launch; travel extensively and build named relationships that no later entrant can buy their way into.
• Closethe first direct B2B fleet accounts: QSR operators, golf courses, agricultural businesses, campus fleets, and last-mile couriers.
• Identify and sign the first cohort of franchise and dealer partners across Georgia, Florida, and Texas; expand into additional DMAs as the network grows.
• Develop and activate the first brand and corporate partnerships: large fleet operators, QSR chains, logistics companies, and commercial property groups who want to private-label the vehicle in their own brand and livery.
• Build the B2B sales playbook: pricing, pitch materials, ROI models, objection handling, and customer onboarding from first conversation to delivered vehicle.
• Feed what you learn in the field back into pricing, positioning, and product decisions with leadership.

Requirements

• Ideal background: You come from the EV, low-speed-vehicle, golf cart/PTV/utility-vehicle, or commercial last-mile world and already have a working network of relationships in dealer, distributor, franchise, or fleet-buyer circles.
• Demonstrated personal track record: You have done this work yourself, not managed a team that did it.
• Experience: 7–12+ years of direct sales or business development experience in automotive, EV, fleet, equipment, or adjacent industries, carrying and closing your own pipeline.
• Brand and corporate partnerships: Experience developing brand or corporate partnerships with large fleet operators, QSR chains, logistics companies, or similar organizations; you understand how large brands think about fleet procurement and private-label deployment.
• Franchise and dealer development: Experience in franchise sales or dealer development: you understand territory economics, franchisee P&L, and what makes a distribution partner successful long-term.
• Target verticals: Deep familiarity with at least two of the target verticals listed above; golf/LSV, agricultural equipment, or last-mile logisticsexperience is a strong plus.
• Travel: Genuine willingness to travel extensively: this role lives in airports, dealer lots, and buyers' offices. Comfortable being the only salesperson in the building in Year 1; you build the process as you go and are not waiting for someone else to hand you a playbook.
• Logistics exposure: Experience in freight, parcel, or last-mile logistics operations is a strong plus; candidates with hands-on exposure to large-scale electric fleet deployments bring directly transferable expertise in EV fleet scale-up, route economics, and B2B commercial relationships.

Qualifications

• Hunter mentality: You are energized by opening new accounts and building relationships from scratch, not managing existing ones.
• Relationship-builder: You are most effective in person, face to face, earning trust deal by deal.
• Self-directed: You set your own calendar and priorities without a built-out sales organization behind you.
• Pipeline manager: You track everything, forecast accurately, and close consistently.
• Collaborative: You work closely with operations to align delivery timelines with sales commitments and never oversell what the floor cannot produce.
• Motivated by upside: You are drawn to a compensation structure that rewards closing, with equity as a long-term stake in what you help build.

Skills

• Strong interpersonal and communication skills.
• Ability to build and maintain relationships with key stakeholders.
• Proven ability to close deals and manage complex sales cycles.
• Experience in developing and executing go-to-market strategies.
• Knowledge of electric vehicle technology and market trends.

Benefits

• Competitive base salary with a performance-driven commission and bonus structure tied directly to units sold, brand partnerships signed, and franchise and dealer agreements closed.
• Equity participation available for the right candidate.

Pay

Compensation details are provided in the "Compensation" section.

Schedule

Monday–Friday. Extensive travel to customer, partner, and dealer sites across the United States.