VP, Sales & Distribution

About the role

The VP, Sales & Distribution (VPSD) at Red Bull Distribution Company (RBDC) is responsible for the overall financial performance and operations of their assigned territory (Midwest-Southeast), which includes multiple locations and states. This role will drive and develop a world-class retail execution team ensuring best-in-class sales and operations processes & routines. This person will build and inspire a winning team that epitomizes the Company’s Values.

Responsibilities

• Use a high level of discretionary judgment on sales, financial, operational, and employment decisions
• Lead, coach, and develop the leadership team within the territory to ensure key performance indicators and metrics are met or exceeded and that sales and distribution targets are flawlessly executed to standard
• Ensure all leadership manages expenses (inventory, goods destroyed, discounts, T&E), responsible for Profit & Loss ownership across all profit centers
• Develop and deliver an annual business plan for volume, execution excellence, market share, profitability, distribution development, routes, new product distribution, and volume/sales forecast
• Evaluate total market conditions through the lens of Winning versus Competition. Competitive threats, changing local dynamics which may impact volume, share, profit, as well as other business metrics
• Work with DSDs to define annual and monthly Key Performance Indicator (KPI) priorities, strategies, and goals for the Regions by coordinating with cross-functional departments, to ensure the attainment of volume plan and profit objectives
• Ensure a consistent presence in the market with DSDs, providing training, feedback/coaching, and evaluating the performance of the DSDs, General Sales Manager, Sales Activator Managers, and entire team as well as market conditions
• Report regularly on Monthly Performance Review and Quarterly Business Review needs, and other ad hoc reporting to the President, hold Monthly Performance Review (MPR) and Quarterly Business Review (QBR) meetings with DSDs to ensure open communication and address opportunities
• Participate in monthly leadership team meetings, weekly LT calls and quarterly/annual LT meetings and provide feedback and insight to aid in the overall organizational decision-making process
• Active participation in all business planning processes, tool development, and field support matters
• 100% responsible for consistent process and routine across regions
• Work collaboratively and impactfully with the RBDC leadership team to achieve strategic business plan
• Work directly with the RBNA Regional leadership team to ensure successful partnerships
• Build a diverse organization that reflects the marketplace; embodies Red Bull’s Values and inspires the team through dynamic and effective leadership
• Drive the territory to achieve overall organization KPI targets and metrics
• Lead by example and ensure all leadership within the territory understands and adheres to Company standards & targets, Talent & performance management needs, and operating & safety procedures
• Align the Region from the top-down with Red Bull Values, the RBDC Mission Plan, Environment, and Main Effort approach
• Complete annual performance reviews with all direct reports, building and supporting Development Plans

Requirements

• 12+ years of management experience in both beverage supplier and distributor businesses with a Direct Store Delivery (DSD) model, including proven track record of meeting or exceeding assigned sales objectives
• Minimum 5 years of experience leading tenured sales and distribution leaders
• Key account management experience on a district, regional or national level is considered an asset
• A proven track record of being able to inspire and lead a successful sales organization, and partnership with shared services stakeholders
• Previous P&L influence & ownership over sales teams and operations
• Working knowledge of / previous experience managing organizations to DOT compliance, OSHA regulations, and other Employment Law needs
• Exceptional leadership skills to provide coaching, mentoring, training and development, performance evaluations, and corrective feedback/discipline
• Excellent verbal and written communication skills, including impactful presentation capabilities
• Strong computer skills in Microsoft Word, PowerPoint, and Excel
• Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, Circana)
• Outstanding organizational skills as demonstrated by an ability to set and handle multiple priorities
• Fluent in English
• Travel 50-60%

Qualifications

• U.S. citizen, U.S. permanent resident, or individual authorized to work in the United States on a valid visa

Skills

• High level of discretionary judgment on sales, financial, operational, and employment decisions
• Leadership in developing and executing a business plan
• Experience in managing expenses and Profit & Loss ownership
• Ability to evaluate market conditions and competitive threats
• Collaboration with cross-functional departments to achieve business objectives
• Experience in DOT compliance, OSHA regulations, and Employment Law
• Exceptional coaching, mentoring, and performance evaluation skills
• Strong analytical and data-driven decision making
• Outstanding organizational and prioritization skills
• Effective verbal and written communication
• Proficient in Microsoft Office Suite
• Fluent in English
• Ability to travel up to 60%

Benefits

• Comprehensive Medical, Dental, and Vision Plans
• 401(k) Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement

Pay

The base salary range for this position is $188,000 - 282,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Schedule

Permanent position with the possibility of remote work.