VP, Sales

Overview

Muck Rack is seeking a Vice President of Sales to lead new business revenue across SMB, Mid-Market, Enterprise, and Strategic segments. The ideal candidate will build a more predictable, disciplined, and high-performing sales engine.

Responsibilities

• Own new business revenue performance across all sales segments, including pipeline generation, conversion, and quota attainment

• Lead and develop a multi-layered sales organization, managing managers and supporting their teams to consistently meet or exceed targets

• Raise the performance bar across the organization through clear expectations, structured inspection, and consistent accountability

• Establish and reinforce operational rigor across forecasting, pipeline management, and deal inspection

• Partner closely with our Chief Revenue Officer to align on strategy, priorities, and performance expectations

• Build and execute sales strategies that improve win rates, deal velocity, and overall efficiency across segments

• Partner with Revenue Operations to improve forecasting accuracy, reporting, and visibility into performance

• Collaborate with Marketing, Product, and Customer Success to align go-to-market strategy and ensure a seamless customer journey

• Diagnose performance gaps across teams and implement clear, measurable plans to improve outcomes

• Act as a senior leader across the business, contributing to company-wide strategy and decision-making

Qualifications

• 15+ years of experience leading sales teams, with a strong background in B2B SaaS sales

• Direct experience selling into PR, communications, or media intelligence buyers, with deep familiarity with the PR/comms landscape

• Proven track record of leading multi-segment sales organizations to consistently meet or exceed revenue targets with clear experience leading enterprise and strategic sales functions

• Experience managing and developing sales leaders (not just individual contributors)

• Strong operational expertise in forecasting, pipeline management, and performance inspection

• Demonstrated ability to raise performance standards and manage through underperformance

• Proficiency with CRM tools (e.g. Salesforce) and sales analytics

• Strong executive presence and ability to influence across the organization

• Experience working cross-functionally with Marketing, Product, Customer Success, and Revenue Operations

• Alignment with Muck Rack’s core values: Customer Devotion, Resilience, Transparency, Ownership