VP, Revenue Growth Management

Position Overview

The Vice President of Revenue Growth Management (RGM) will own commercial profitability strategy across Palm Bay International's entire brand portfolio. This role is newly created as part of a finance department reorganization.

Responsibilities/Essential Functions

• Set frontline pricing, depletion allowances, and quantity-discount frameworks for open and control states
• Establish maximum annual trade spend and discount budgets and fund allocation boundaries per brand, size, and market
• Govern multi-state distributor contract terms, margin structures, and compliance metrics across the distributor network
• Institutionalize pricing governance and trade spend discipline across 6 geographic divisions and 40+ distributor relationships, replacing ad-hoc commercial decisions with structured guardrails
• Align with Marketing and Brand teams to design new-product and regional launch pricing, validating market-level economics and preventing margin erosion from localized promotions
• Lead the Director of Pricing & Strategy — and, in the future state, a dedicated TPM Lead — in administering state-by-state pricing matrices, the Trade Promotion Management (TPM) platform, and monthly promotional ROI reporting
• Lead the regional Commercial Finance Managers (currently 2, with room to expand to 6 Directors in the future state) in joint distributor business reviews with Sales VPs, reconciling shipment, depletion, and retail scan data to catch margin leakage at the source
• Partner with the VP of FP&A (future state) and VP of Accounting & Treasury to validate commercial market economics for M&A targets, new brand investments, and market entry decisions
• Build and scale the RGM organization toward its future-state structure, including the Director of Pricing & Strategy, a TPM Lead, National Account/Channel Analysts (×2), and up to 6 regional Commercial Finance Directors

Qualifications/Requirements

• Education: Bachelor’s degree in Business, Finance, or Analytics required; MBA preferred
• Years of Experience: 12+ years in commercial finance, pricing strategy, or category management leadership
• Direct, hands-on experience navigating the three-tier beverage alcohol distribution system is non-negotiable
• Deep expertise in depletion data analytics and commercial distributor contract negotiation
• Proven track record setting pricing architecture, trade spend guardrails, and margin governance frameworks at scale across multiple divisions and distributor relationships
• Demonstrated ability to direct Sales, Marketing and RGM colleagues on pricing, with the executive presence to negotiate directly with C-suite commercial leaders (CSO, CMO)
• Experience owning P&L-level margin, profitability, and revenue governance outcomes — strategic ownership, not transactional, task-level pricing management
• Strong people-leadership skills, with experience building and scaling a multi-person team, including field-based or embedded finance roles
• Wine, spirits, or broader beverage alcohol industry experience strongly preferred; genuine passion for the category and the business

Benefits

• Competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays
• Equal opportunity employer