VP, Product Management - CTV

About the role

This is a career-defining opportunity to lead IAS’s fastest-growing and highest-priority product area. As Vice President of Product for CTV, you will be the single-threaded owner responsible for the company’s entire Connected TV strategy across buy-side and sell-side initiatives, including Publica. Reporting directly to the Chief Product Officer, you will shape the future of TV advertising at the highest levels of the organization, including the board and senior leadership team.

Define the Vision

• Own and articulate a clear, compelling vision and strategic roadmap for all CTV across both buy-side and sell-side, along with Publica-related product initiatives.
• Ensure alignment with IAS’s mission to be the global benchmark for trust and transparency in digital media quality.

Lead, Inspire, & Develop

• Manage, mentor, and elevate a high-performing team of 6–7 product managers.
• Instill strong talent development principles and foster a culture of innovation, accountability, and continuous growth.

Drive Execution & Delivery

• Guide your team to deliver against an ambitious roadmap with speed and quality.
• Deliver key milestones across content-transparency measurement, pre-bid controls, and shifting media quality toward measurable business performance.

Drive Commercial Success

• Partner with Go-To-Market and Product Marketing teams to launch new products.
• Drive successful market adoption and ensure the commercial success and revenue impact of your product portfolio.
• Directly link product strategy to revenue growth.

Strategic Partnerships

• Act as the internal and external evangelist for IAS’s CTV products.
• Build deep relationships and manage complex stakeholder needs across Business Development, M&A, engineering, sales, and key clients & industry partners.

Innovate & Grow

• Conduct market research, opportunity assessments, and competitive analysis to keep IAS at the forefront of the evolving CTV landscape.
• Identify opportunities for both organic growth and potential acquisitions.

You should apply if you have most of this experience

• Deep technical and market knowledge of the CTV ecosystem, including SSAI, header bidding, ad serving, DSPs, and SSPs.
• 15+ years in Product Management, with a significant portion focused on programmatic, video, and/or CTV advertising products.
• Demonstrated success building and delivering complex products from strategy through launch—including experience navigating product failures and extracting key learnings to drive future innovation.
• A proven track record of managing, coaching, and developing high-performing product teams, with at least 5+ years in a leadership role.
• Exceptional ability to lead through ambiguity, manage trade-offs, and influence cross-functional partners without direct authority.
• A strong commercial mindset, with proven experience linking product strategy directly to revenue growth and business outcomes.
• A passion for innovation and change management, with the ability to inspire teams to leverage new technologies like AI to redefine what’s possible.
• Outstanding communication skills with a proven track record of directly engaging external clients, presenting to executive boards, and inspiring internal engineering teams.
• A demonstrated ability to thrive in a fast-paced, high-growth environment, with a passion for building what’s next and a willingness to roll up your sleeves to get it done.
• Strong business acumen, with experience in M&A evaluation and complex partner negotiations being a significant plus.

About Publica

Publica is IAS’s video advertising technology platform for internet-powered devices. The team builds the leading platform for Connected TV monetization across Smart TVs, Apple TV, Chromecast, Roku, and other streaming devices. Publica handles billions of ad requests seamlessly and provides best-in-class data for publishers to make informed decisions about their ad stacks.