VP, Product Management - CTV

About the role

This is a career-defining opportunity to lead IAS’s fastest-growing and highest-priority product area. As Vice President of Product for CTV, you will be the single-threaded owner responsible for the company’s entire Connected TV strategy across both buy-side and sell-side initiatives, including Publica. Reporting directly to the Chief Product Officer, you will shape the future of TV advertising at IAS, an AI-first company driving the industry toward trust and transparency in digital media quality.

Responsibilities

• Define the Vision: Own and articulate a clear, compelling vision and strategic roadmap for all CTV products and Publica-related initiatives, ensuring alignment with IAS’s mission to be the global benchmark for media quality.
• Lead, Inspire, & Develop: Manage, mentor, and elevate a high-performing team of 6–7 product managers, instilling strong talent development principles and fostering a culture of innovation, accountability, and continuous growth.
• Drive Execution & Delivery: Guide your team to deliver against an ambitious roadmap with speed and quality, achieving key milestones across content-transparency measurement, pre-bid controls, and shifting media quality toward measurable business performance.
• Drive Commercial Success: Partner with Go-To-Market and Product Marketing teams to launch new products, drive successful market adoption, and ensure the commercial success and revenue impact of your product portfolio, directly linking product strategy to revenue growth.
• Strategic Partnerships: Serve as the internal and external evangelist for IAS’s CTV products, building deep relationships and managing complex stakeholder needs across Business Development, M&A, engineering, sales, and key clients and industry partners.
• Innovate & Grow: Conduct market research, opportunity assessments, and competitive analysis to keep IAS at the forefront of the evolving CTV landscape, identifying opportunities for organic growth and potential acquisitions.

Requirements

• Deep technical and market knowledge of the CTV ecosystem, including SSAI, header bidding, ad serving, DSPs, and SSPs.
• 15+ years in Product Management, with a significant portion focused on programmatic, video, and/or CTV advertising products.
• Demonstrated success building and delivering complex products from strategy through launch, including navigating product failures and extracting key learnings to drive future innovation.
• A proven track record of managing, coaching, and developing high-performing product teams, with at least 5+ years in a leadership role.
• Exceptional ability to lead through ambiguity, manage trade-offs, and influence cross-functional partners without direct authority.
• A strong commercial mindset with proven experience linking product strategy directly to revenue growth and business outcomes.
• A passion for innovation and change management, with the ability to inspire teams to leverage new technologies like AI to redefine what’s possible.
• Outstanding communication skills with a proven track record of directly engaging external clients, presenting to executive boards, and inspiring internal engineering teams.
• A demonstrated ability to thrive in a fast-paced, high-growth environment, with a passion for building what’s next and a willingness to roll up your sleeves to get it done.
• Strong business acumen, with experience in M&A evaluation and complex partner negotiations being a significant plus.

Benefits

• Comprehensive benefits package including paid time off, health insurance (medical, dental, vision), PPO, HSA and FSA options, and 401k with employer matching contributions.

Pay

Primary Location: US – New York, NY

Primary Location Base Pay Range: $0.00 – $0.00 Annual

Compensation is based on multiple factors including geography, experience, skills, job duties, and business need. All full-time roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans.