VP, Packaging Design

About the role

Wonderful Agency is the full-service, award-winning in-house agency that operates as the exclusive creator of marketing communications and brand experiences for iconic brands such as FIJI Water, POM Wonderful, Wonderful Pistachios & Almonds, and more. We are seeking a seasoned yet hands-on VP, Packaging Design — an active designer with a refined aesthetic, premium sensibility, and a passion for execution.

Full-time

Job Description

• A primary contributor to overall brand development, ensuring all product and packaging solutions consistently reflect and elevate the brand's identity, positioning, and consumer appeal.
• Develop and oversee type design systems rooted in the fundamentals of classic typography—emphasizing Swiss Design (International Typographic Style)—to ensure brand consistency and typographic excellence across all media.
• Spearhead the creation of compelling and memorable logos that encapsulate brand identity and values.
• Direct the design and development of packaging that stands out on the shelf, aligns with brand positioning, and meets functional requirements.
• Oversee critical Point of Sale (POS) design initiatives to drive consumer engagement and conversion, leveraging structural engineering expertise to enhance functionality and visual impact.
• Collaborate cross-functionally with marketing, product development, sales, and digital teams to ensure brand and design integration at every consumer touchpoint.
• Provide guidance and leadership to internal design teams and external partners, fostering a culture of creativity, innovation, and accountability.
• Stay current on design trends, consumer insights, and industry developments to maintain a competitive edge.
• Maintain the highest standards of design excellence and consistency across all brand touchpoints.
• Oversee the design and user experience of brand websites to ensure digital touchpoints align with overall brand strategy.

Qualifications

• Industrial design engineering background strongly preferred.
• Proven track record of successfully creating and evolving brands across multiple categories.
• Deep understanding of type design principles and their application in brand systems.
• Skilled in logo design, with a portfolio demonstrating impactful work.
• Strong background in developing POS materials that drive in-store success.
• Extensive experience in packaging design for consumer products, with a focus on both aesthetics and functionality.
• Proven track record leading brand and product development with a focus on simple, elegant, and consumer-centric design.
• Demonstrates quiet confidence and leadership presence without ego; comfortable influencing cross-functional teams while remaining humble and collaborative.
• Keen attention to detail, with a sharp eye for design consistency, brand integrity, and product quality across all touchpoints.
• Strategic and creative problem solver with the ability to navigate complexity and bring clarity to ambiguity.
• Ability to balance big-picture vision with flawless execution—from concept through launch.
• Awareness of production and manufacturing processes is a plus.
• Space planning and architectural design is a plus.
• Website design competency is a plus.

Pay Range

$325,000 - $375,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

• Thriving Wellness Community: Access to top-notch medical coverage, comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future.
• Virtual mental health resources, life coaching, engaging employee community groups, cash rewards for healthy habits, and fitness reimbursements.
• Career Advancement Opportunities: Clear paths for career progression and internal mobility across our diverse family of brands and business units.
• Focused Learning and Development: Extensive resources like People Manager and leadership training, webinars, and eLearning courses.
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
• Building a Healthy Society: Investments in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world.
• Making a Difference: Allocate company-provided funds to up to three charities of your choice through Wonderful Giving, and contribute to group service projects within our local communities through Wonderful Neighbor.

Additional Resources

• To learn more about The Wonderful Company, its products, and its core values, visit wonderful.com.
• To follow The Wonderful Company on social media, visit LinkedIn, Facebook, Instagram, and Twitter.
• To learn more about The Wonderful Company’s corporate social responsibility impact, visit csr.wonderful.com.

Equal Opportunity Employer

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.