VP of Sales - Target

About Bluebird We're The Bluebird Group - we're an omnichannel commerce partner that helps brands grow across every retail and digital channel. We sit at the intersection of retail, eCommerce, media, and data. We help brands show up wherever their customers are (Target, Amazon, Walmart, Costco, Kroger, social commerce like TikTok, and beyond) and drive real sales growth. We're not just strategists - we're a hands-on team of experienced retail operators who execute across everything from retail media and creative to data, insights, and full go-to-market strategy. The result: we simplify what's become a really complex retail landscape and help brands scale faster and smarter. Job Summary We're looking for a Vice President of Sales to drive new business growth by identifying, acquiring, and developing brands looking to grow their business at Target. This role serves as the primary relationship leader for a portfolio of clients while actively building Bluebird's pipeline of future brand partners. You'll leverage your Target expertise, industry relationships, and understanding of the Personal Care, Beauty, and OTC landscape to identify opportunities, develop growth strategies, and help brands navigate one of the most competitive retail environments in the industry. The ideal candidate combines strong Target relationships with a hands-on approach to business development and client leadership. This person understands how brands win at Target, can clearly articulate Bluebird's value proposition, and knows how to turn opportunities into long-term partnerships. This position is based out of our Minneapolis office. What You'll DoBusiness Development & New Client Acquisition Identify and pursue new business opportunities with emerging and established brands seeking growth at TargetDevelop and maintain a strong pipeline of prospective client opportunitiesLeverage industry relationships, networking opportunities, trade shows, referrals, and market insights to generate new businessLead discovery conversations, assess client needs, and identify opportunities where Bluebird can create valueDevelop and present customized growth strategies that demonstrate Bluebird's capabilities across sales, analytics, retail media, creative, eCommerce, and omnichannel executionPartner with leadership to achieve new business goals and expand Bluebird's presence within Target Client Leadership & Business Growth Serve as the primary relationship owner for assigned client accountsBuild and strengthen relationships with client stakeholders and Target buyers, merchants, and category teamsProvide strategic direction and recommendations that support revenue growth, profitability, distribution expansion, and market share gainsLead business reviews, planning sessions, and key customer meetingsAlign client objectives with Target priorities to drive long-term growth and execution successIdentify opportunities to expand Bluebird's engagement and services across existing client accounts Target Strategy & Retail Execution Develop and execute growth strategies that align client objectives with Target prioritiesSupport category reviews, assortment decisions, new item launches, promotional planning, and merchandising initiativesHelp clients navigate Target's processes, expectations, and retail ecosystemPartner with internal teams to ensure strong execution against retailer and client objectivesIdentify emerging trends, category opportunities, and shopper insights that influence growth strategies Market Insights & Industry Leadership Monitor category trends, competitive activity, and retail dynamics across Target's Personal Care, Beauty, and OTC businessesAnalyze market opportunities and category shifts to identify potential client opportunitiesStay informed on Target priorities, merchandising strategies, innovation trends, and growth initiativesLeverage data, consumer insights, and retail intelligence to support recommendations and business development effortsTranslate market trends and retailer priorities into actionable business opportunities Cross-Functional Collaboration Partner closely with Account Management, Retail Media, Insights, and Creative teams to support client growthCollaborate across departments to develop integrated solutions for prospective and existing clientsEnsure smooth transitions from business development to account onboarding and executionSupport strategic initiatives and special projects as business needs evolveFoster a collaborative, client-focused approach across the organization Business Performance & Strategic Planning Monitor sales performance, forecasts, and key business metrics across assigned accountsIdentify risks, opportunities, and business trends that influence growth strategiesAnalyze business performance and profitability to support client recommendationsPrepare and present growth plans, business updates, and strategic recommendationsEnsure clients receive actionable insights that support informed decision-making and long-term success What We're Looking ForExperience 5+ years of progressive experience in CPG sales, brokerage, retail sales, or related customer-facing leadership rolesProven success developing new business and acquiring new client relationshipsExperience calling directly on Target buyers, merchants, and category teams requiredExperience supporting Target's Personal Care, Beauty, OTC, Health & Wellness, or adjacent categories strongly preferredStrong understanding of Target's merchandising, assortment, promotional, and category review processesProven success leading client relationships and driving business growthExperience developing retailer-specific growth strategies for brands selling into TargetBroker, manufacturer, agency, or retailer experience preferred Skills & Competencies Deep understanding of Target's retail ecosystem and Personal Care, Beauty, and OTC categoriesStrong business development and relationship management skillsExcellent communication, presentation, and negotiation abilitiesStrong strategic thinking and business planning capabilitiesAbility to identify opportunities and translate them into growth strategiesComfortable balancing client leadership with aggressive new business development goalsAbility to influence decision-making across multiple stakeholder groups