VP of Sales, Black Hat - Cybersecurity Events

Sales Leadership & Revenue Delivery

Full accountability for sales revenue across the Americas portfolio, including sponsorship, exhibition and ancillary revenue streams.
Develop and execute comprehensive sales strategy aligned with business objectives and growth targets.
Set ambitious yet achievable sales targets and drive accountability across the team.
Identify and capitalize on new revenue opportunities and market segments.

Team Leadership & Development

Build, lead, and develop a high-performing sales team across multiple locations and brands.
Recruit top sales talent and create a culture of excellence, accountability, and collaboration.
Provide coaching, mentoring, and professional development to elevate team capabilities.
Create clear performance metrics, incentive structures, and career progression pathways.
Foster knowledge sharing and best practice adoption across the team.

Strategic Sales Planning & Execution

Design and implement sales strategies tailored to different customer segments and product offerings.
Develop go-to-market approaches for new products, markets, and customer segments.
Lead pricing strategy and commercial positioning in partnership with marketing and product teams.
Drive innovation in sales approaches, including digital selling, account-based marketing, and customer engagement.
Establish sales processes, systems, and tools to drive efficiency and effectiveness.

Customer Relationship Management

Build and maintain relationships with C-suite executives and senior decision-makers across key accounts.
Lead strategic negotiations and close high-value, complex deals.
Champion customer-centric selling that focuses on value creation and long-term partnerships.
Oversee key account management and customer retention strategies.
Ensure exceptional customer experience throughout the sales cycle and beyond.

Cross-Functional Collaboration

Partner closely with SVP Americas and Event Directors to align sales strategy with business objectives.
Collaborate with marketing teams on lead generation, campaign development, and customer acquisition.
Work with operations and customer success teams to ensure seamless customer experience.
Coordinate with global sales counterparts to share insights and drive consistency.
Provide market intelligence and customer feedback to inform product development and strategy.

Market & Competitive Intelligence

Maintain deep understanding of customer needs, buying behaviors, and market trends.
Monitor competitive landscape and adjust sales strategies accordingly.
Identify emerging opportunities and threats in the market.
Represent the company at industry events and build strong industry networks.
Serve as a thought leader and brand ambassador in the market.